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March 17, 2016
Question

Validate Unsubscribes in lead DB

  • March 17, 2016
  • 2 replies
  • 1254 views

Hello, I'm a new Marketo admin - - We have a preference center set up for unsubscribes.  I'm trying to figure out how to validate that it is functioning correctly.  If I have a lead (say the email address is joeblow@abcstamp.com), and that person fills out the unsubscribe information in our preference center - where in the lead DB can I go to verify that the person will no longer receive message from us?

Thanks!

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2 replies

March 18, 2016

Keri Keeling

Congrats on your new admin super powers.

As an admin, you also manage your company's secret group (go to header's drop down, click My Stuff, and go to My Company and Groups

FYI. I moved your post to Products

Dory_Viscoglio
Level 10
March 18, 2016

Hey Keri, I would suggest two things to figure this out:

  • Look at the actual page that is your preference center. There will almost certainly be a form on that page, and it will collect information about what preferences a person would like to update, or what lists they'd like to be on.
  • Test. Use a test email address, and unsubscribe yourself. Then go into your Lead record, and look at the subscription fields that your team uses, as well as the Activity Log. You should ideally see changes in certain fields, and then you can learn more about what triggered them, as well as the way that your system responds to these unsubscribes.

Hope this helps some, but feel free to post back with any further questions. Best of luck!