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Michele_Stodda1
Michele_Stodda1
Level 2
January 28, 2014
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Using Marketo forms or UTM codes for Reporting on Advertising specs

  • January 28, 2014
  • 1 reply
  • 1081 views
Has anyone tried to report on ad specs using Marketo forms or UTM codes? We would like to see what banner ads or size ads pull the most traffic and clicks. Right now we are using tags but we are not able to pull a report on the specific banner sizes or ad type. Any help or ideas are appreciated.
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Best answer by
Michele,

You can pull in hidden field values from UTM parameters, so this should be fairly simple to do. Create a field for your utm value, set the field to hidden, and have it pull the value from the URL parameter utm__term (or whichever code you use). You can then run a report in Marketo or Salesforce against the field.

1 reply

A
Anonymous
Accepted solution
January 28, 2014
Michele,

You can pull in hidden field values from UTM parameters, so this should be fairly simple to do. Create a field for your utm value, set the field to hidden, and have it pull the value from the URL parameter utm__term (or whichever code you use). You can then run a report in Marketo or Salesforce against the field.
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