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September 19, 2014
Question

Updating Names to Proper Case

  • September 19, 2014
  • 6 replies
  • 2376 views
We are wanting to do a batch normalization of data to update all caps and lower case first and last names to proper case - does anyone know of a way to do this within Marketo or is it always using a third party?
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6 replies

September 19, 2014
Hi Tim,
I've used our CRM tool in the past to do this. You can write a workflow rule easily with this logic on the fields you want to update.

This was the easiest way I found.

Thanks,
Gwen
September 19, 2014
Thanks Gwen - was that with SFDC? 

Josh_Hill13
Level 10
September 19, 2014
Yes, you'll have to do this in SFDC with demand tools or something.

You could also export the list, do the change in Excel, then reimport the data as a CSV.
September 19, 2014
Marketo can do some normalization, but its a little clunky to implement. It definitely cannot maniulate case, though.

Ringlead has a tool that can do this via a Marketo Webhook. If you had a savvy developer at your disposal, they may be able to build something too. 
Josh_Perry1
Level 5
September 19, 2014
Cloud ETL Hooks also has a webhook for this. 
September 19, 2014
This is the Ringlead integration Jeff mentioned:

http://launchpoint.marketo.com/ringlead/1268-data-shield/

I
 have heard a lot of positive things about this integration.