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Jason_Scott
Jason_Scott
Level 4
July 16, 2015
Solved

Unique User Identifier

  • July 16, 2015
  • 2 replies
  • 5158 views

We're using a third party to track conversions and need to merge in a unique identifier that fits the following criteria:

  • Unique to each recipient
  • Doesn't contain personally identifying information
  • Is a parameter-friendly string
  • Doesn't vary between email sends

Any suggestions?  Does mkt_tok meet all these? Thanks!

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Best answer by

Hi Jason,

I think the strategy here depends on how your systems are architected.  Similar to Elliott's strategy, we use the MKTO Lead Id for this function.  The token is:  {{lead.id}}   For whatever reason, the field token may not be in the list when building an email, but it does work!   {{lead.id}} is also great for webhooks!

The SFDC Id can work just as well, but the field will need a value and this approach is dependent upon how/when you sync records.

Note:  If you are inserting a unique id into your email links, this affects the 'Email Link Performance' report.  Every link will appear as unique which makes the report unusable.

Hopefully MKTO will add a way for end users to filter adequately for this use case.

2 replies

Elliott_Lowe1
Elliott_Lowe1
Level 7
July 16, 2015

The mkt_tok changes.  You could use the case safe SFDC ID, which are unique.  Since the ID will change when a Lead is converted to a Contact, copy it into a custom field and use that value in your emails.  Then even if the Lead is converted, the original ID will be preserved. 

Jason_Scott
Jason_ScottAuthor
Level 4
July 16, 2015

Thanks for the input!  What about using {{lead.Marketo Unique Code:default=edit me}}?

Elliott_Lowe1
Elliott_Lowe1
Level 7
July 16, 2015

That should work as long as you have enabled personalized URLs for your Marketo account.

A
Anonymous
July 28, 2015

Hi Jason, Are you looking to use Movable Ink? I am and they have the same Unique ID requirements when setting up. I'm getting mixed messages form Marketo support and the community.

SanfordWhiteman
SanfordWhiteman
Level 10
July 28, 2015

See my answer to your Movable Ink question a second ago (it's best to ask a question in only one thread, so we don't have to chase down all copies!).

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