Tuesday Tech Bytes: Unleashing Adobe Marketo Engage Insights Weekly | Community
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Darshil_Shah1
Community Advisor and Adobe Champion
Darshil_Shah1Community Advisor and Adobe Champion
Community Advisor and Adobe Champion
October 10, 2023
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Tuesday Tech Bytes: Unleashing Adobe Marketo Engage Insights Weekly

  • October 10, 2023
  • 2 replies
  • 5635 views

Hello Marketing Nation!

 

Welcome to 'Tuesday Tech Bytes,' your weekly source for expert insights on Adobe Marketo Engage.

 

Let me introduce myself:

I'm Darshil Shah, a Senior Consultant with Deloitte India, with nearly 5 years of rich experience in Marketo. I'm a 2x Marketo Engage Champion (Champion of the Year 2022), 3x Certified Expert, 2x Certfied Architect, 2x Subject Matter Expert, Community Advisor, India MUG leader, and above all, a passionate Marketo advocate!

 

Join me as I post a range of valuable topics, from optimizing your Marketo experience to best practices, integrations, success stories, and hidden gems over the next few weeks. Tune in every Tuesday for a byte-sized dose of Marketo wisdom!

 

Our journey over the next 8 weeks will cover themes such as:

  • Tips & Tricks
  • Best Practices
  • Integrations & Success Stories
  • Golden Nuggets

I am absolutely thrilled to embark on this journey of learning and growth with all of you.

 

I warmly invite you to engage with the weekly content posted on this thread by liking, commenting, and sharing. If there are specific topics you'd like me to delve into, please don't hesitate to let me know by posting a comment below.

 

Together, let's ignite discussions, share invaluable insights, and collectively ensure the resounding success of this program!

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    Best answer by Darshil_Shah1

    Tuesday Tech Bytes: Tips & Tricks – 1 (Dt. 10/10/2023)


    Marketo has an excellent service that automatically deactivates dormant triggered campaigns with no activity in the past six months. This quarterly cleanup is great for optimizing system performance.


    However, there's a catch – along with non-operational campaigns (like old event registration campaigns), even operational ones may get deactivated in this process. Marketo does provide notifications a week before the idle-campaign deactivation and after the cleanup. But, in a busy instance with many notifications daily, it's easy to miss them.

     

    One of my first actions in a new instance is subscribing to key notifications via email, including "Idle Trigger Campaign Cleanup." This simple step saves me time by eliminating the need to sift through notifications and lets me focus on building.

     

    As a side note, if you find many operational campaigns listed for idle campaign deactivation, consider whether you truly need them.

     

    Additionally, you can reset the clock on any smart campaign by:

    • A person qualifying for the campaign.
    • Manually deactivating and reactivating the campaign.

    Either action resets the 6-month counter, which can be helpful for operational campaigns marked for deactivation. You can learn all about automatic trigger campaign cleanup in the Experience League product documentation here.

     

    Let me know how you find this week's tech-byte and feel free to add more colors to it and/or share your suggestions. See y'all with another such Marketo tech byte next Tuesday!

     

    Stay Tuned!

    2 replies

    Darshil_Shah1
    Community Advisor and Adobe Champion
    Darshil_Shah1Community Advisor and Adobe ChampionAuthorAccepted solution
    Community Advisor and Adobe Champion
    October 10, 2023

    Tuesday Tech Bytes: Tips & Tricks – 1 (Dt. 10/10/2023)


    Marketo has an excellent service that automatically deactivates dormant triggered campaigns with no activity in the past six months. This quarterly cleanup is great for optimizing system performance.


    However, there's a catch – along with non-operational campaigns (like old event registration campaigns), even operational ones may get deactivated in this process. Marketo does provide notifications a week before the idle-campaign deactivation and after the cleanup. But, in a busy instance with many notifications daily, it's easy to miss them.

     

    One of my first actions in a new instance is subscribing to key notifications via email, including "Idle Trigger Campaign Cleanup." This simple step saves me time by eliminating the need to sift through notifications and lets me focus on building.

     

    As a side note, if you find many operational campaigns listed for idle campaign deactivation, consider whether you truly need them.

     

    Additionally, you can reset the clock on any smart campaign by:

    • A person qualifying for the campaign.
    • Manually deactivating and reactivating the campaign.

    Either action resets the 6-month counter, which can be helpful for operational campaigns marked for deactivation. You can learn all about automatic trigger campaign cleanup in the Experience League product documentation here.

     

    Let me know how you find this week's tech-byte and feel free to add more colors to it and/or share your suggestions. See y'all with another such Marketo tech byte next Tuesday!

     

    Stay Tuned!

      Darshil_Shah1
      Community Advisor and Adobe Champion
      Darshil_Shah1Community Advisor and Adobe ChampionAuthor
      Community Advisor and Adobe Champion
      October 17, 2023

      Tuesday Tech Bytes: Tips & Tricks – 2 (Dt. 10/17/2023) 

       

      Hello again, Marketing Nation! Welcome to another edition of "Tuesday Tech Bytes," your weekly source of insights into Adobe Marketo Engage. Last week, we delved into the importance of keeping your Marketo instance in top shape through idle campaign cleanup. This week, we continue our journey with a valuable tip that every seasoned Marketo user should embrace: "Being Mindful of Run Single Flow Actions."

       

      The Convenience, But Also the Challenge

      Undoubtedly, running single flow actions can make life easier by allowing to swiftly update records. However, once those records are updated, it could become a challenge to track the updates (especially in the long run). Unlike campaigns, where you can reference  campaign members using the "Member of Smart Campaign" filter to identify the people, "Run Single Flow Actions" lacks this bit.

       

      Moreover, as records update, they may no longer qualify for the original smart list. This means that the people you've updated might just vanish from your smart list, making it nearly impossible to retrieve them later, especially if there's no corresponding campaign to guide you (until you build smart list to pull people based on the updates you just made).

       

      The Wisdom in Being Conservative

      For these reasons, it's recommended to be cautious about using or allowing others to use "Run Single Flow Actions." It's prudent to consider restricting access to this feature in user roles, especially for non-admin users. There's a permission set avaibale in the "Access Database" category that you can use to restrict users from being able to run single flow actions.

      By being conservative with the usage of run single flow actions, you not only protect your data but also ensure a more organized and trackable marketing operation.

       

      Stay tuned for more Marketo insights next Tuesday as we explore additional such bytes to optimize your Marketo experience. As always, feel free to share your thoughts and suggestions, and let us know how you find this week's tech byte.

       

      Until next time, keep marketing smart, Marketing Nation!

        Darshil_Shah1
        Community Advisor and Adobe Champion
        Darshil_Shah1Community Advisor and Adobe ChampionAuthor
        Community Advisor and Adobe Champion
        October 24, 2023

        Tuesday Tech Bytes: IP Address: Dedicated vs. Shared Best Practices  (Dt. 10/24/2023)

         

        Hello, Marketing Nation! Welcome back to another edition of "Tuesday Tech Bytes," your weekly source of valuable insights into Adobe Marketo Engage. Last week, we discussed the importance of being mindful of "Run Single Flow Actions" in Marketo. Today, we delve into a crucial aspect of email marketing: deliverability.

         

        The Myth of the Dedicated IP

        It's not uncommon to hear marketers turning to dedicated IP addresses as the holy grail of email deliverability. While it can indeed be beneficial, let's bust the myth that it's the sole solution to your email deliverability problems.

         

        A Multifaceted Challenge

        Email deliverability is a complex puzzle influenced by several factors. From content relevance to sender reputation, it's a multifaceted challenge. Even if you're using a shared IP address, it's not solely about your neighbors' behavior. Your success depends on various elements coming together.

         

        The Bigger Picture

        Marketers need to see the bigger picture. Instead of fixating on one aspect like a dedicated IP, you should focus on optimizing all the elements that contribute to your email reputation. This includes:

        1. Content Relevance: Are your emails valuable to your recipients?
        2. Send Frequencies: Are you bombarding inboxes or maintaining a healthy send rate?
        3. Domain Authorization: Is your domain authenticated and trusted?
        4. Tenant Discipline: Are you and your email marketing neighbors following best practices?

        Dedicated IP: Email Volume Matters

        If you're considering a dedicated IP, remember that size matters. For smaller email volumes, a dedicated IP might not be the best choice. With fewer emails, it's challenging to maintain the IP's reputation and keep it "warm" enough for major ISPs. In such cases, it might actually harm your deliverability.

         

        The Long Game

        Email reputation isn't built overnight. It's a marathon, not a sprint. Marketers should focus on consistent, best-practice-driven email marketing to establish and maintain a stellar reputation.

         

        Conclusion

        In conclusion, while a dedicated IP can play a role in improving email deliverability, it's just one piece of the puzzle. To truly enhance your email marketing success, address all the factors that impact your email reputation.

         

        Stay tuned for more Marketo insights next Tuesday as we continue to uncover the intricacies of successful marketing operations.

         

        Until next time, keep marketing smart, Marketing Nation!

          A
          Ajay-Sarpal
          Level 1
          October 24, 2023

          This is exciting! Looking forward to learning from you! @darshil_shah1 

            Darshil_Shah1
            Community Advisor and Adobe Champion
            Darshil_Shah1Community Advisor and Adobe ChampionAuthor
            Community Advisor and Adobe Champion
            October 24, 2023

            Thank you, @ajay-sarpal! I'm equally excited to share knowledge and learn together. Let's embark on this journey of growth and discovery!

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