Tracking referral links from potential leads | Adobe Higher Education
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March 21, 2016
Question

Tracking referral links from potential leads

Is there a way to back fill web activity, like for incoming referral links to your site, of visitors who eventually became leads? I basically want to see that once a person becomes a lead if they came to my site from a referral link. I'd then like to build a smart list of these leads in Marketo. Thanks for any suggestions.

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