Tracking multiple product interests | Community
Skip to main content
A
Anonymous
September 11, 2014
Solved

Tracking multiple product interests

  • September 11, 2014
  • 5 replies
  • 1903 views
We created 3 separate boolean fields to track each of our products. The issue we are having now is figuring out how to track the most recent product interests even if the boolean field is already checked. Should we create a new field called product interest recent and have it be overwritten each time? Would be great to hear what other companies are doing. Thanks in advance!
This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.
Best answer by Grant_Booth

It sounds like you need a string field to record the name of whatever product they are most recently interested in, as opposed to a boolean field?

As per Sydney's suggestion, you might want to set up an appending string field, so it adds the new value to the end rather than overwriting it. You could use a method similar to that outlined here:
https://community.marketo.com/MarketoArticle?id=kA050000000KzejCAC
where you set the value of their Product Interest to {{lead.Product Interest}}; {{lead.Product Interest Temp}}
where Product Interest Temp is another custom field meant to temporarily store the additional value.

That way if someone's Product Interest was "Marketo" and then later on they filled out a form and chose "RTP", the data value saved in Marketo would read "Marketo; RTP"

5 replies

A
Anonymous
September 11, 2014
What if your lead's interest in products change over time? Would you be interested in tracking the change as well?
Grant_Booth
Grant_BoothAccepted solution
Level 9
September 11, 2014

It sounds like you need a string field to record the name of whatever product they are most recently interested in, as opposed to a boolean field?

As per Sydney's suggestion, you might want to set up an appending string field, so it adds the new value to the end rather than overwriting it. You could use a method similar to that outlined here:
https://community.marketo.com/MarketoArticle?id=kA050000000KzejCAC
where you set the value of their Product Interest to {{lead.Product Interest}}; {{lead.Product Interest Temp}}
where Product Interest Temp is another custom field meant to temporarily store the additional value.

That way if someone's Product Interest was "Marketo" and then later on they filled out a form and chose "RTP", the data value saved in Marketo would read "Marketo; RTP"

Dory_Viscoglio
Dory_Viscoglio
Level 10
September 12, 2014
Hi Michelle, you could also create a date time stamp field for each of your product interests, and this way you would have not only a record of their interests, but also a timeline. It's more fields, but it could also be more useful in the end.
A
Anonymous
September 12, 2014
Thanks for all the responses! Grant, really like the idea of appending a string field...will definitely try that out!
A
Anonymous
October 31, 2014
With regards tot he string field method, how do you then leverage that information for either scoring or nurturing? do you do things like put them in a stream based on if that field contains a value? 
Terms & ConditionsAccessibility statement

Loading footer...