Token First Name in a Subject Line - if you're missing a first name can it just leave it blank? | Community
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Level 1
January 20, 2021
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Token First Name in a Subject Line - if you're missing a first name can it just leave it blank?

  • January 20, 2021
  • 1 reply
  • 2833 views

I would like to use a Token ie First Name in an email  Subject Line, however, I don't have all first names.  If I'm missing a first name, will Marketo automatically leave it blank as I don't want an alternative?

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Best answer by SanfordWhiteman
Yes, if you just include the token (with no default) it will be blank.

1 reply

SanfordWhiteman
SanfordWhitemanAccepted solution
Level 10
January 20, 2021
Yes, if you just include the token (with no default) it will be blank.
Katja_Keesom
Community Advisor and Adobe Champion
Community Advisor and Adobe Champion
January 20, 2021

True. The only thing to be aware of is that it might (depending on how you constructed the sentence) leave you with an annoying extra space where it doesn't belong.

SanfordWhiteman
Level 10
January 20, 2021
Didn't want to make this a Velocity thread if it didn't absolutely have to be. 🙂