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Heather_DeGrave
Heather_DeGrave
Level 2
April 17, 2015
Solved

Success Logic in Engagement Program

  • April 17, 2015
  • 6 replies
  • 3290 views
We have 3 engagement programs currently running. We'd like to set the program success to be if the email recipient clicks in 2 or more of the 4 emails.

Is there a way to do this without defining which emails they would have had to click in?
For instance, I don't want [(1 or 2) and (3 or 4)].
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Best answer by JeffSm6
I'm not sure why you'd get an error, unless you've got it entered exactly as you've shown above. You can't repeat numbers in the logic. It would have to be (1 and 2) or (3 and 4) or (5 and 6) or (7 and 8), where each of those is a Member of List filter. 2 and 7 may in fact point to the same list, for example. I can't see why it would reject that logic. 

6 replies

Joe_Reitz
Joe_Reitz
Level 8
April 17, 2015
I imagine there are a few ways to do it, but here's what we do:

SMARTLIST
Trigger: "Clicks Link in Email"
     Email contains "[program name]".
           Constraint: "Link Not Contains" unsubscribe.
           Constraint: "Minimum number of times"

FLOW
Here we set our interesting moments, set acquisition program/lead source if empty, and change the program status to success.


Note: You'd need a separate one of these Smart Campaigns for each engagement program
If it doesn't look cool, you're probably doing it wrong.
Heather_DeGrave
Heather_DeGraveAuthor
Level 2
April 17, 2015
When I do this, it only shows people who clicked at least twice in any one of the emails, not at least once in at least 2 emails.
J
JeffSm6
Level 6
April 17, 2015
Could you do a simple clicked link in email trigger that adds them to a list? Then, if they are a member of any two-list combination (ex: A and B, A and C, or B and C), you change program status to success. Something like that might be one way to Jimmy rig it.
Rachit_Puri2
Rachit_Puri2
Level 5
April 17, 2015
I had a similar challenge and here's what I did:
- Create a custom score type field - Nurture Email Click Counter.
- In each of the campaigns for recording email clicks, I would do a +1 for Nurture Email Click Counter.
- When the lead goes to a new stream, I would reset it back to 0.
- Similarly, when a lead goes to a new drip campaign, I would reset it back to 0.

Not the most efficient way to achieve this but is easy way around MKTO limitation to track email clicks separately.
Heather_DeGrave
Heather_DeGraveAuthor
Level 2
April 21, 2015
Hi everyone,
Jeff - I tried your suggestion but received an error when I tried to create the smart list with the suggested logic of (1 and 2) or (1 and 3) or (1 and 4) or (2 and 3) and so on...
It will not save the logic with repeated filters.

Richit - We have several engagement programs running at the same time, where any of our contact could be receiving any or all of the program emails. Unless we create a Click Counter for every Engagement Program, I don't think this will work for us.
 
J
JeffSm6Accepted solution
Level 6
April 21, 2015
I'm not sure why you'd get an error, unless you've got it entered exactly as you've shown above. You can't repeat numbers in the logic. It would have to be (1 and 2) or (3 and 4) or (5 and 6) or (7 and 8), where each of those is a Member of List filter. 2 and 7 may in fact point to the same list, for example. I can't see why it would reject that logic. 
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