Some landing page conversion rates seem low - any ideas?

Forum|Forum|11 years ago
January 26, 2015
5 replies
1755 views

I'm starting to look at landing page conversion rates - I want to start tweaking, and testing new formats to increase conversion.

However, when I look at the current data - some of the conversion rates seem way too low. For example, one webinar page has only 1 conversion, but I know that over 300 ppl signed up for the webinar!

Most of the others look more accurate - but definitely conversion numbers on these report don't match up to the success numbers on the actual program.

Any ideas?

Marketo

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Best answer by Michelle_Tizian

Christine,

You might want to also check the date range of your activity. This is a common mistake that coworker makes when she's reviewing her reports.

Josh_Hill13

Level 10

Is the page inside the program?

Did 300 people view that page you mention?

Kristen_Malkov1

Level 7

Did you remove everyone from your company? Every time anyone looks at the page, it counts it as a view.

Also, double check your muchkin code. If you're really looking to drill down on conversions, you may want to include some additional tracking code perhaps for an external application.

A

Anonymous

See highlighted third row - so yes, less views than registrations.

First row also seems low. 6th row - a webinar reg page - also seems too high, since the 4th row - the report download page from the same campaign - is half the views.

Michelle_TizianAccepted solution

Level 10

Christine,

You might want to also check the date range of your activity. This is a common mistake that coworker makes when she's reviewing her reports.

A

Anonymous

Ah geez, that was exactly it - thanks Michelle!

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