Solved
Single Email Reports Building a dashboard or other high level view to make success transparent
Nine months into Marketo I have yet to find a way to view the simple data that (I believe) we all like to see on a per-ermail basis.
Note: Marketo does indeed offer out-of-the-box dashboard-style repoting for email blast campaigns specifically, viewable after a blast completes, and these do display some of the information needed for an evaluation, but have two critical flaws imho. These are:
1 - These dashboard email reports are static and connot be customized.
2 - (Static or not) They cannot be used to view email assets that are not in blast programs.
I am hoping that someone, somewhere, has found a succinct way to view the results of a specific email in a transparent (and user defined) way. I am not looking for anything complex when I say user defined. Just a way to build basic stats into one place.
It seems that currently we need to build out multiple smart lists or reports per-item, then manually synthisize the data into an old school spreadsheet to get the scope of the success of any given email sent.
This is a generic wish list (that I believe would help all of us emensely if it were possible):
- Top Links Clicked (if more than one)
- Subscribers with the most opens
- Total Recipients
- Successful Deliveries
- % Delivered
- Hard Bounces
- Soft Bounces
- Total Opens
- Open Rate
- Total Clicks
- Click Rate
- Clicked to Open Ratio
- Unsubscribes
*This functionality is provided by most platforms (from Mailchimp to Awebber to Infusionsoft) and I am having a heck of a time living without them.
To leave on a positive note, I am rediculously impressed with Marketo's ability to automate.
That said, I think we would all like to automate content that is -working-. And for that, we/I need transparancy into what that is on this level.
Thanks in advance to all. A solution would be wonderful.
Note: Marketo does indeed offer out-of-the-box dashboard-style repoting for email blast campaigns specifically, viewable after a blast completes, and these do display some of the information needed for an evaluation, but have two critical flaws imho. These are:
1 - These dashboard email reports are static and connot be customized.
2 - (Static or not) They cannot be used to view email assets that are not in blast programs.
I am hoping that someone, somewhere, has found a succinct way to view the results of a specific email in a transparent (and user defined) way. I am not looking for anything complex when I say user defined. Just a way to build basic stats into one place.
It seems that currently we need to build out multiple smart lists or reports per-item, then manually synthisize the data into an old school spreadsheet to get the scope of the success of any given email sent.
This is a generic wish list (that I believe would help all of us emensely if it were possible):
- Top Links Clicked (if more than one)
- Subscribers with the most opens
- Total Recipients
- Successful Deliveries
- % Delivered
- Hard Bounces
- Soft Bounces
- Total Opens
- Open Rate
- Total Clicks
- Click Rate
- Clicked to Open Ratio
- Unsubscribes
*This functionality is provided by most platforms (from Mailchimp to Awebber to Infusionsoft) and I am having a heck of a time living without them.
To leave on a positive note, I am rediculously impressed with Marketo's ability to automate.
That said, I think we would all like to automate content that is -working-. And for that, we/I need transparancy into what that is on this level.
Thanks in advance to all. A solution would be wonderful.