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PhillipWi1
Level 9
June 2, 2016
Question

Sending smart lists to Google AdWords

  • June 2, 2016
  • 1 reply
  • 3053 views

We are trying to work out if it's possible to send a smart list to our Google AdWords account in order to remarket to them. When I click "Send Via Ad Bridge", I can select Google, but when I click it, I get the below screen:

We have already integrated the two accounts (albeit with some errors), but that is to capture offline conversions. This interface seems designed to send audiences to AdWords, since this is how we send leads to Facebook Custom Audiences. Am I understanding this correctly? Why would my offline conversion data be connected to sending a list to AdWords? And since this is set up, why am I seeing this screen?

Thanks, any help would be appreciated!

Phil

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    1 reply

    Grégoire_Miche2
    Grégoire_Miche2
    Level 10
    June 2, 2016

    Hi Phillip,

    Unfortunately, not. The google adwords adbridge is not a retargeting tool, unlike the other adbridges. It's a conversion measurement tool that pushes info from your revenue model to adwords for conversion KPI's.

    More details here: Using Ad Bridge for Adwords Retargeting

    -Greg

    P
    PhillipWi1Author
    Level 9
    June 2, 2016

    Thanks @Grégoire Michel​. That's disappointing. It's very confusing to have it listed in this location then. I would suggest Marketo remove this image from the smart list selection.

    Nicholas_Manojl
    Nicholas_Manojl
    Level 8
    June 2, 2016

    The closest thing you can do is download a list of email addresses and upload it to Google (this is a relatively new Adwords feature). I feel a bit icky writing that just so you know..

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