Scoring leads within a program | Community
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A
Anonymous
September 24, 2013
Question

Scoring leads within a program

  • September 24, 2013
  • 2 replies
  • 622 views
We currently have a Lead Scoring Program that scores leads across all activities going on in our Marketo instance. I'm curious to know if there is a way to track scores specifically generated within a program so we can track the effectiveness of a particular marketing promotion. Because our scoring program has been active for the past year and a half, we don't want to erroneously attribute any lead starting off with already a high score before we started the promotion to be considered a lead generated by our promotion. 

Thanks!
Caryl


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2 replies

A
Anonymous
September 24, 2013
For comparing programs I think you would want to look at the % that is getting to your success measure. Alternatively you can create custom scoring and uniquely add to it but that would only be on a go forward basis.
A
Anonymous
September 24, 2013
Hi Clinton, 

Thanks for your input. I'd like to learn more about how to create the custom scoring that you mentioned in your reply. Is there a thread to an article on that, or better yet a short version from your POV?

Thanks again,
Caryl
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