RTP - Direct Lead

I understand what this means - but how can I pull a list to find out who these XX people are?  I want to track them and see what happens to them, and i've pulled lists using the Clicked link in webpage is any and RTP Query string is ?iesrc=ctr and fills out form is Any - and that doesn't match up at all.  I need to be able to double check these reports when I'm asked questions by leadership.