Solved
Reporting on Asset + Segment
Hi,
Our instance in Marketo holds dozens of content items on which we would like to do an Email Performance report. This is a rather straight forward report in which we can select all the content item programs and see the results in the 'Reports' tab.
The added level of difficulty comes when we want to drill down into the different segments. Some of our content items are multilingual. For example we can have a UK_en (UK english) and BE_nl (Belgium dutch) version in the same email. The correct piece of dynamic content is delivered to each individual based on the segement they are in.
The report currently only let's us drill down to individual content items, OR to the segments (adding up all the content items). Is there a way to see the campaign performance per content item, per lead?
It would look something like this:
Content Item 1 - 90% open rate, 30% CTR
- UK_en - 75% open rate, 25% CTR
- BE_nl - 30% open rate, 40% CTR
Content Item 2 - 65% open rate, 25% CTR
- UK_en - 32% open rate, 23% CTR
- BE_nl - 19% open rate, 57% CTR
Thanks,
Stijn
Our instance in Marketo holds dozens of content items on which we would like to do an Email Performance report. This is a rather straight forward report in which we can select all the content item programs and see the results in the 'Reports' tab.
The added level of difficulty comes when we want to drill down into the different segments. Some of our content items are multilingual. For example we can have a UK_en (UK english) and BE_nl (Belgium dutch) version in the same email. The correct piece of dynamic content is delivered to each individual based on the segement they are in.
The report currently only let's us drill down to individual content items, OR to the segments (adding up all the content items). Is there a way to see the campaign performance per content item, per lead?
It would look something like this:
Content Item 1 - 90% open rate, 30% CTR
- UK_en - 75% open rate, 25% CTR
- BE_nl - 30% open rate, 40% CTR
Content Item 2 - 65% open rate, 25% CTR
- UK_en - 32% open rate, 23% CTR
- BE_nl - 19% open rate, 57% CTR
Thanks,
Stijn