Recognizing the Account-Contact Relationship object in Salesforce in native sync | Community
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Katja_Keesom
Community Advisor and Adobe Champion
Katja_KeesomCommunity Advisor and Adobe Champion
Community Advisor and Adobe Champion
January 12, 2024
Investigating

Recognizing the Account-Contact Relationship object in Salesforce in native sync

  • January 12, 2024
  • 2 replies
  • 1227 views

The native sync currently hinges around the core objects of Lead/Contact/Account/Opportunity. I do come across use cases more and more frequently though where the Account-Contact Relationship in SFDC manages more complex relationships between a contact and multiple accounts. Use cases range from external consultants / influencers on more than one company, several sites in different countries within a customer being logged as separate accounts and a stakeholder playing a role in more than one, etc.

The set-up in SFDC prevents the contact being entered more than once to indicate their role in every account effectively, so is really great in avoiding unnecessary duplicates. It would be great if the data model in Marketo would also incorporate this added complexity.

    2 replies

    A
    Community Manager
    Ather01Community Manager
    Community Manager
    June 27, 2024

    Thank you for your idea. The Product Management team will evaluate your idea and may follow up with you for more details, if needed.

    Chris_Willis1
    Adobe Champion
    Chris_Willis1Adobe Champion
    Adobe Champion
    July 9, 2026

    Hi ​@Katja_Keesom  - I’ve run into this issue several times before, and unfortunately Marketo is blocked from making any fix here. 

    The issue is that the Salesforce API does not provide visibility to the Account-Contact Relationship object to Marketing Automation integrations.  In order for Marketo to enable a fix, Salesforce would have to make the bridge object available to the API.

    If your client wants to provide visibility, my recommendation is that you break this standard functionality and build a custom A/C Relationship object in Salesforce as a Salesforce Custom Object, and then sync that custom object over to Marketo.  

    Chris Willis - Fractional GTM Operations Consultant
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