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March 28, 2014
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Proper Case, Please

  • March 28, 2014
  • 3 replies
  • 2673 views
Though I know that I can change the case of a name in Excel before importing into Marketo, it would be nice if Marketo had a function that allowed me to change case when placing data fields for personalization in an e-mail.  If the First Name field
contains BOB or bob, and my email starts with Dear <First Name>, I'd like it to appear as Dear Bob instead of Dear BOB or Dear bob.

3 replies

Level 1
March 28, 2014
In HTML you can add style = "text-transform:capitalize".
Josh_Perry1
Level 5
April 1, 2014
You might also checkout: http://www.cloudetlhooks.com/#sthash.h4BDVoDs.dpbs  They offer a webhook that does this.  
Cathy_Danahy
Level 2
December 9, 2019

Link does not work

SanfordWhiteman
Level 10
December 9, 2019

Trivial (on a technical level) to do in Velocity.

Knowing the actual case the person uses is of course impossible. You will always run the risk of offending someone by "fixing" their name, especially those whose last names connote/derive from nobility.

February 7, 2020
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