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A
Anonymous
May 21, 2013
Solved

Program Type for Trade Show Follow Up

  • May 21, 2013
  • 3 replies
  • 1257 views
Hi there!

If I'm setting up a program for trade show follow-up email blasts, should I set it as an "Event" when I creat the program? What is the best way to categorize it as far as tags go?

Thanks in advance for your help!
Allison
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I think it depends on how you define success (as well as progression) within the program.

My Events are set up to progress through steps that include  targeted, invited, registered, attended, no-show, etc.   Success for that campagin would be a lead attending the event.  

Obviously, this progression  wouldn't make much sense for an email campaign--even if that email campaign is specifically for a trade show follow-up.   



3 replies

Sherry_Hale
Sherry_Hale
Level 4
May 21, 2013
Hi Allision!  As a best practice, I set up all tradeshows as an event and track all expenses as well.  Then you will set up the campaign under the program for the email blast.  Make sure in your naming conventions that you keep things together for consistency...for example:

TS - Market Blaster Show - 05.22.13
A
Anonymous
Accepted solution
May 21, 2013

I think it depends on how you define success (as well as progression) within the program.

My Events are set up to progress through steps that include  targeted, invited, registered, attended, no-show, etc.   Success for that campagin would be a lead attending the event.  

Obviously, this progression  wouldn't make much sense for an email campaign--even if that email campaign is specifically for a trade show follow-up.   



A
Anonymous
May 21, 2013
Both of these replies are extrmemly helpful - thanks so much to you both!
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