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Neelam1991
Level 3
February 13, 2023
Solved

Prerequisites for Email domain and IP configuration

  • February 13, 2023
  • 1 reply
  • 7272 views

Hi All,

 

My client is new to the Marketo instance who wants to set up Email domains within Marketo for Email deliverability. I have gone through the the available Marketo documentations for set up but couldn't get clear understanding of it. The document states to insert CNAME,SPF,MX records for this set up. Who will do this ?

 

Can someone please provide step by step set up guidelines for Email domain/IP set up ? Is this configuration needs to be done by Marketo support ? or We only need to configure it within instance ? What are the pre requisites which are expected from client end for this set up ?

 

Kindly advise.

 

Thanks & Regards,

Neelam

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Best answer by Michael_Florin-2

Let's start here:

https://experienceleague.adobe.com/docs/marketo/using/product-docs/email-marketing/deliverability/set-up-a-custom-dkim-signature.html?lang=en

You create the email domain. Meaning: You talk to the client's marketing team and ask them what their preferred from-email-domain would be. Usually something like "mail.example.com", where "mail" is the agreed upon subdomain. Some companies also like "hello.example.com" or something like that.

 

Then you add that domain/subdomain to Marketo, and Marketo creates Public Key and TXT value for that entry. Then you tell IT to add SPF and DKIM values to the DNS as described in the linked documents.
---

For Landing Page you will also need to define a subdomain. Like pages.example.com or content.example.com or whatever you like and whatever is not yet in use in your client's web cosmos. Because Marketo takes ownership of these subdomains.

https://experienceleague.adobe.com/docs/marketo/using/product-docs/demand-generation/landing-pages/landing-page-actions/customize-your-landing-page-urls-with-a-cname.html?lang=en

---

 

And here's the documentation for branded tracking domains: https://experienceleague.adobe.com/docs/marketo/using/product-docs/administration/email-setup/add-multiple-branding-domains/add-an-additional-branding-domain.html?lang=en

Hope this helps,
Michael

1 reply

Michael_Florin-2
Michael_Florin-2
Level 10
February 13, 2023
. The document states to insert CNAME,SPF,MX records for this set up. Who will do this ?

Your client's IT department needs to do this. It requires access to that company's DNS server which is usually IT.

Other than that there's not much to add to this document:

https://experienceleague.adobe.com/docs/marketo/using/product-docs/email-marketing/deliverability/set-up-spf-and-dkim-for-your-email-deliverability.html?lang=en

Hand that to IT and they should be able to understand it.

And let me add right away that there are two more areas where you need IT involvement: Landing Page domains and Email Tracking Domains. After you have set these up, you can go back to Marketo Support and request SSL for these two domains.

N
Neelam1991Author
Level 3
February 14, 2023

Hey @michael_florin-2 ,

 

Thanks for the response.

 

I have asked below details from client end for this set up :

 

LandingPageCNAME

EmailPageCNAME

Account String

Tracking Link

Fallback URL for Landing page

 

Based on my understanding , I need to create TXT records on the basis of these values and then share it with client's IT team to configure it in their DNS server. Once they configuration these records in DNS server , I need to fill these details at instance level.

Post this configuration I need to request for SSL from support. Am I following the correct process ? Do let me know me if m missing anything.

 

Thanks & Regards,

Neelam

Michael_Florin-2
Michael_Florin-2Accepted solution
Level 10
February 14, 2023

Let's start here:

https://experienceleague.adobe.com/docs/marketo/using/product-docs/email-marketing/deliverability/set-up-a-custom-dkim-signature.html?lang=en

You create the email domain. Meaning: You talk to the client's marketing team and ask them what their preferred from-email-domain would be. Usually something like "mail.example.com", where "mail" is the agreed upon subdomain. Some companies also like "hello.example.com" or something like that.

 

Then you add that domain/subdomain to Marketo, and Marketo creates Public Key and TXT value for that entry. Then you tell IT to add SPF and DKIM values to the DNS as described in the linked documents.
---

For Landing Page you will also need to define a subdomain. Like pages.example.com or content.example.com or whatever you like and whatever is not yet in use in your client's web cosmos. Because Marketo takes ownership of these subdomains.

https://experienceleague.adobe.com/docs/marketo/using/product-docs/demand-generation/landing-pages/landing-page-actions/customize-your-landing-page-urls-with-a-cname.html?lang=en

---

 

And here's the documentation for branded tracking domains: https://experienceleague.adobe.com/docs/marketo/using/product-docs/administration/email-setup/add-multiple-branding-domains/add-an-additional-branding-domain.html?lang=en

Hope this helps,
Michael

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