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Lisa_de_Rooij
Lisa_de_Rooij
Level 1
November 8, 2017
Question

Personalized newsletter by topics of interest / dynamic blocks

  • November 8, 2017
  • 1 reply
  • 1977 views

I'm looking for a way to personalize newsletters per topic of interest chosen by our customer.

For example, we have 4 standard topics that we want to discuss in a newsletter, therefore the foundation of the newsletter exists out of 4 blocks. However, there is a possibility that a customer is only interested in 2 topics out of 4, then we only want to show two blocks in the e-mail instead of 4 blocks.

Is there a way to generate a newsletter and only show the blocks with topics for which the customer is interested in? Does someone has a solution for this?

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1 reply

SanfordWhiteman
SanfordWhiteman
Level 10
November 9, 2017

This is similar to many other questions so you should definitely search Community.

In  a nutshell, you have two ways to do this:

  • Simple dynamic content, or what I call Dynamic Content™, using multiple Segmentations to maintain product interests
  • Advanced dynamic content using a Velocity script, which can switch content directly based on lead fields
    Lisa_de_Rooij
    Lisa_de_RooijAuthor
    Level 1
    November 9, 2017

    Thnx a lot for your answer. I'm familiair with the simple dynamic content of Marketo, but this will not comply with our needs.

    I will definitely look at the advanced dynamic content by using a veloicity script, so thanks for that suggestion.

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