Personalisation in non-English

Hi Luben Solev​,

I have had similar pains.  I don't think there is a library or anywhere you can get a clear set of answers.  The only way I have found to deal with these is through creating velocity scripts ( http://developers.marketo.com/email-scripting/ ).

I have pasted an example of the German salutation velocity script I created.  It is definitely not nice code and doesn't stick to the DRY (don't repeat yourself) best practices, but it works. @Sanford Whiteman would probably know best about this topic. 

I create a velocity script token at the program level. All of the double ## are comments to explain what is happening. 

I call mine {{my.EmailSalutation}} and then just reference it at the very top of the email.

##check if the Salutation is Herr

#if(${lead.Salutation} == "Herr")

##if the Salutation is Herr, use the salutation 'Sehr geehrter Herr'

#set($greeting = "Sehr geehrter Herr ${lead.LastName},")

##check is the Salutation is Frau

#elseif(${lead.Salutation} == "Frau")

##if female, use the salutation 'Sehr geehrte Frau'

#set($greeting = "Sehr geehrte Frau ${lead.LastName},")

##check if the Salutation is Herr Dr.

#elseif(${lead.Salutation} == "Herr Dr.")

##if the Salutation is Herr Dr., use the salutation 'Sehr geehrter Herr'

#set($greeting = "Sehr geehrter Herr Dr. ${lead.LastName},")

##check if the Salutation is Frau Dr.

#elseif(${lead.Salutation} == "Frau Dr.")

##if Frau Dr., use the salutation 'Sehr geehrte Frau Dr.'

#set($greeting = "Sehr geehrte Frau Dr. ${lead.LastName},")

##check if the Salutation is Herr Prof.

#elseif(${lead.Salutation} == "Herr Prof.")

##if Herr Prof., use the salutation 'Sehr geehrter Herr Prof.'

#set($greeting = "Sehr geehrter Herr Prof. ${lead.LastName},")

##check if the Salutation is Frau Prof.

#elseif(${lead.Salutation} == "Frau Prof.")

##if Frau Prof., use the salutation 'Sehr geehrte Frau Prof.'

#set($greeting = "Sehr geehrte Frau Prof. ${lead.LastName},") 

##check if the Salutation is Herr Prof. Dr.

#elseif(${lead.Salutation} == "Herr Prof. Dr.")

##if Herr Prof. Dr., use the salutation 'Sehr geehrter Herr Prof. Dr.'

#set($greeting = "Sehr geehrter Herr Prof. Dr. ${lead.LastName},")

##check if the Salutation is Frau Prof. Dr.

#elseif(${lead.Salutation} == "Frau Prof. Dr.")

##if Frau Prof. Dr., use the salutation 'Sehr geehrte Frau Prof. Dr.'

#set($greeting = "Sehr geehrte Frau Prof. Dr. ${lead.LastName},")

#else

##otherwise, use this Salutation

#set($greeting = "Sehr geehrte(r) Frau/Herr ${lead.LastName},")

#end

##print the greeting and some content

${greeting}

Have a look to the Apache Velocity Engine - User Guide