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Ophir_Gal
Ophir_Gal
Level 2
January 16, 2019
Question

Opt-in expired landing pages #GDPR

  • January 16, 2019
  • 1 reply
  • 3233 views

** Edited version (short) **

Current opt-in: email > click on link > thank you page

After opt-out - person is deleted.

What if then s/he tries to opt-in?

How do I avoid the "thank you page"

** End of edited version **

Hi,

We want to update the GDPR flow so in the welcome (opt-in) email would now include opt-out option.

meaning:

Hello xxx,

Welcome... please click here to opt-in...

if you want to be deleted now please click here.

Opt-in flow works on getting to a Marketo thank you page (Thank you <Name> for opting in)

and opt-out goes to a Marketo landing page with a simple email form and after submission it will be deleted.

But I have few cases not properly addressed:

1. One did opt-in (via email) and then opt-out (via email)?
[I guess nothing to do here]

2. One did opt-out (via email) (and then deleted) and then opt-in (via email)?
[The user will see the thank you page - which this is not relevant after deletion]

3. After 14 days, person deleted and then tries to opt-in/opt out?

[same as above for opt-in, and opt-out page will be just redundant]

Will love to know if you have any creative idea how to improve user experience here.

thanks,

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1 reply

Josh_Hill13
Josh_Hill13
Level 10
January 16, 2019

Please explain your workflow more or post a screenshot.

I would highly recommend that you do NOT use your subs page to allow people to request GDPR deletion requests. Do not automate this.

    Ophir_Gal
    Ophir_GalAuthor
    Level 2
    January 17, 2019

    Hi @Josh Hill​,

    Can you please explain why not automate the deletion part? I set a 24 hours waiting step before that to allow manual abort in case of a mistake.

    More about the flow:
    1. Opt-in flow:

    wait = 7 days both.

    2. opt-in activation:
    trigger by link clicking in email, then flow:

    Requesting campaign to record opt-in data (true, date, cause)

    Removing from opt-in flow (to avoid deletion)

    Hope it better explain it.

    Thanks!

    Rachit_Puri2
    Rachit_Puri2
    Level 5
    January 29, 2019

    How many deletion requests do you usually get? We had thought of automating the process but hardly anyone asked for deletion of their record. So, now we have a manual process where someone can reach out to us for requesting the deletion, and after an internal review, we delete the record.

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