Opened Email on Mobile and Non-Mobile numbers not completely right? | Community
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Franky_Ruyssch2
Level 4
September 22, 2020
Solved

Opened Email on Mobile and Non-Mobile numbers not completely right?

  • September 22, 2020
  • 1 reply
  • 2604 views

I have created 2 smart lists to see who opened an email on mobile, or not on mobile. 

A) opened on mobile

B) opened not on mobile

 

The aggregation of both numbers isn't equal to the number of opens in my email performance report, thats has been defined for the same email over the same time. What can cause this issue?

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Best answer by SanfordWhiteman

Opens in an EPR include people/things that followed links but had images disabled — as well as those with images enabled.

 

Opens in a Smart List include only people (and not as many things) who had images enabled.

1 reply

Katja_Keesom
Community Advisor and Adobe Champion
Community Advisor and Adobe Champion
September 22, 2020

If the total of the two smart lists is higher than your email performance report I would assume you have people who have actually done both and would therefore occur in both smart lists. You can actually do a quick check on that with a third smart list looking for people who are a member of both.

Can you let us know which of the two numbers is the higher (email performance or two smart lists combined)?

Franky_Ruyssch2
Level 4
September 22, 2020

Email performance is the highest number, that is the strange thing indeed.

Franky Ruysschaert
SanfordWhiteman
SanfordWhitemanAccepted solution
Level 10
September 22, 2020

Opens in an EPR include people/things that followed links but had images disabled — as well as those with images enabled.

 

Opens in a Smart List include only people (and not as many things) who had images enabled.