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Open rates and click throughs
I am new to the Marketo world and still trying to figure things out. I just sent out my first email and now I am looking to get somet results. How can I tell what the open rate and click through rates are?
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You can create a summary report by right clicking on the program folder, then choosing report - email summary.
You can also create triggers that auto-populate when an action is performed - click, open and unsubscribe. I believe this option feeds into your CRM if you have one synced with Marketo.
I create a new folder called "triggers" then in that folder I create a new 'Smart Campaign' - one for opens and one for clicks. Then I drag and drop the appropriate trigger - Clicked link in email, or open email. I then for Flow - I choose 'Change Program Status' and choose email > sent or email>clicked. Then for schedule, click on activate!
I hope this helps! I'm new here too, so any other suggestions are completely welcomed!!! :)
You can also create triggers that auto-populate when an action is performed - click, open and unsubscribe. I believe this option feeds into your CRM if you have one synced with Marketo.
I create a new folder called "triggers" then in that folder I create a new 'Smart Campaign' - one for opens and one for clicks. Then I drag and drop the appropriate trigger - Clicked link in email, or open email. I then for Flow - I choose 'Change Program Status' and choose email > sent or email>clicked. Then for schedule, click on activate!
I hope this helps! I'm new here too, so any other suggestions are completely welcomed!!! :)
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