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Anonymous
October 1, 2015
Question

Nurture Campaign Flow

  • October 1, 2015
  • 1 reply
  • 1146 views

I have a simple nurture program set up with one stream pulling in emails (not email programs). I recently decided to reorder my emails and brought my first email down the flow and placed it third in the stream.

My question is, for those leads who have already gotten the email once... and are now receiving their third email... will they be sent the same email again? Or will it progress them to the next email in the stream?

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1 reply

Joe_Reitz
Joe_Reitz
Level 8
October 2, 2015

The short answer is no. They won't receive the same email again.

Here's how it was explained to me:

In the case of a stream, Marketo always starts at the top and sees if the lead has received email 1. Then it moves on to email 2, 3, and so on until it finds an email that the lead hasn't received. If the lead has received all emails in the stream, they won't get anything. But you can shuffle the emails any way you want once they've been added to the stream. We recently won an award for an installation we did, and we jumped that email to the top of the stream to ensure that no matter how many emails in the stream our leads had received, THIS would be the next one they got.

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