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Hi @Naomi Marr

I've done the technique sanford mentions with tokens, CSS and some scripting. 

The goal was to only show a LiveStream broadcast to those that registered.  If someone did not register, the content is replaced with a 'you must register' message and a button to the reg page.

Here are some of the details:

Webform was created to register for the content

Upon form fill out, a 'change data value' flow step in MKTO sets a custom field to the source URL of the livestream iframe embed.

The landing page uses the token for the livestream iframe field like so:

     iframe id="liveStreamVid" src="{{lead.ICON14 Live Stream - Video:default=}}" width="640" height="360" frameborder="0" scrolling="no" style="width: 640px; margin: 0 auto;"> /iframe

Some Jquery adds the hidden class to a register message while removing the hidden class from the content iframe. 

   jQuery(function(){

    var liveStreamVid = jQuery("#liveStreamVid");

  if (liveStreamVid.attr("src")!=""){

    jQuery(".iframer").removeClass("hidden"); 

    jQuery(".register").addClass("hidden");

    }

CSS:

        .show {

        display: block;

      }

      .hidden {

      display: none;

      }

Register message HTML for reference:

<div class="register hidden">

<p>

  The broadcast will go live Wednesday 4/23/2014 at 8am MST.

</p>

<p>

If you haven't yet, be sure to register to gain access

</p>

<div>

<a class="button small gap-left" href="regpageURL">REGISTER NOW</a>

</div>

  <p>

  </p>

</div>

The Result:  If someone came through the webform than the custom field sets and on the thank you page the jquery shows the content.  If the person shares the link, than the new visitor will see a register message instead of content because they do not have a known munchkin id.

If you don't need to get fancy for your setup, you could use the 'email' token in a hidden div.  Then redirect to the register page or show the register message in the event the 'email' hidden div is blank.

As I recall the process was that Sales used Add to Marketo Campaign in Sales Insight to invoke a smart campaign that added the authorized lead to a static list and sent the lead an authorization email with a link to a LP.  Then when the lead visited the LP, it pulled in dynamic content with the video in the Vimeo player whose settings restricted viewing by the general public.  For leads that were not on the list, the LP pulled in a message stating that the lead should contact their account rep to get authorized.  After that, we removed the lead from the static list, so they could play the video multiple times, but could not play it again once the LP was closed and reloaded. You could change this to removing them from the static list after a certain period of time.

This technique does not prevent someone else from viewing the video if the original recipient forwards the tracked link without clicking it.  If whomever they forwarded the link to clicks the link first, they would be allowed to view the video and the original recipient would not be able to view the video after that.