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November 12, 2014
Question

Multiple Tracking Codes - What do you do?

  • November 12, 2014
  • 3 replies
  • 906 views
Hello. I gave my IT department the Munchkin tracking code and asked them to track web pages, and they were apprehensive because they said we have 1) Google Analytics tracking, 2) Munchkin tracking, and 3) Affiliate program tracking codes on each page. They said that all of these codes on our web pages would have a negative impact on SEO.

Any legitimate worries about this? Any solutions for aggregating tracking?
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3 replies

Josh_Hill13
Level 10
November 12, 2014
They may be concerned about slowing page loading time, which does affect SERPs. Perhaps they can test this on a test server?

They can use async jquery to help. They can also put the code at the bottom to execute last. I don't know of other ways to fix this though.

Without munchkin, you will be unable to do form prefill and to monitor lead behavior on the site, thus reducing the information available to Sales.

You can also ask to track certain pages  as a compromise - pick the sections you must have.
November 13, 2014
As Josh said, the way the tracking codes would negatively impact SEO is if they slow down page load time, which the munchkin is not known for doing.  There are MANY other things that impact page load time aside from a couple tracking scripts.  Have them put the codes at the bottom of the page 

And look into a tag management solution so you can change the codes moving forward without requesting IT support.  Google offers a free one: http://analytics.blogspot.com/2012/10/google-tag-manager.html.
November 13, 2014
+1 for Google Tag Manager. We use GA, Optimizely, Marketo, and all other kinds of software that require scripts on certain pages, and Google Tag Manager makes it way easier to control which scripts are thrown on each page.