Hello Community, Welcome to the Adobe Marketo Engage Community Mentorship Program 2024! This is the featured Community Discussion thread for your Adobe Marketo Engage Community Mentor, Zoe Forman (@zoe_forman) who will be here to guide and support you and your peers with your Adobe Marketo Engage questions as you prepare for your Adobe Marketo Engage Professional (AD0-E555) exam, through to the end of the program. A little bit about your Adobe Marketo Engage Community Mentor, Zoe: Senior Marketing Operations EMEA, MSA Safety Location: United Kingdom (remote) I am an experienced marketing operations and digital marketing leader with a track record spanning start-ups to enterprise-level organizations. As an Adobe Marketo Admin and User for the past five years, I bring a wealth of expertise to the mentor role. I am proud to have been named a Marketo Champion for 2023-2024, serve as a Marketo Community Nation Advisor, and co-lead the Ireland Marketo User Group (MUG). I am a Marketo Certified Expert x2. Alongside my professional achievements, I have a passion for problem-solving, sharing knowledge, LEGO, engaging in conversations about Marketo tips, and simply sharing insights and best practices. Aspirants mapped to @zoe_forman @saraol @matherstone @ranakaren18 @clayosa @kaminel24 @sandeepku4 Mikita Leichyk @canneberg How to Participate Aspirants’ goal is to clear their Adobe Marketo Engage Certification during the duration of the program: May 17th , 2024 – June 21st, 2024. Aspirants: Post your Questions in this thread to connect with your Mentor Zoe, and your fellow Aspirant peers. You are all preparing for the same Certification, so feel free to use this space to share what you’re learning and collaborate! Suggested Next Steps for Aspirants: Update your Community Profile photo with your latest headshot so that you can stand out to your Mentor and Peer Aspirants. Like this thread to confirm your participation in the program Introduce yourself to Zoe and your Aspirant peers by replying to this Thread! Break the ice by introducing yourself (location, org/ company, etc.) and your experience with/ interest in Adobe Marketo Engage Post your Questions to this thread as you begin learning more about the Adobe Marketo Engage Professional (AD0-E555) certification Test your Marketo Engage knowledge by browsing through the Adobe Marketo Engage Community Questions and taking your best shot at answering some Qs! Remember that every post / like / comment you make in your contextual thread and in the Marketo Engage Community throughout the duration of the program helps increase your chance to be recognized by your Mentor and win exclusive Adobe swag, so bring your best efforts! Quick links Mentorship Program Link Adobe Marketo Engage Certifications Overview Link Adobe Marketo Engage Professional (AD0-E555) AME Professional Exam Prep Guide (requires login) Adobe Marketo Engage Business Practitioner Expert (AD0-E559) AME Business Practitioner Expert Exam Prep Guide (requires login) Adobe Marketo Engage Architect Master (AD0-E560) AME Architect Master Exam Prep Guide (requires login) We're wishing you all the best as you embark on this learning journey! Cheers, Jon

jon_chen

Community Manager

Question

🗣️ [Mentor Zoe Forman] 🌟 Adobe Marketo Engage Community Mentorship Program 2024 🌟

Forum|Forum|1 year ago
May 22, 2024
20 replies
9941 views

Hello Community,

Welcome to the Adobe Marketo Engage Community Mentorship Program 2024! This is the featured Community Discussion thread for your Adobe Marketo Engage Community Mentor, Zoe Forman (@zoe_forman) who will be here to guide and support you and your peers with your Adobe Marketo Engage questions as you prepare for your Adobe Marketo Engage Professional (AD0-E555) exam, through to the end of the program.

A little bit about your Adobe Marketo Engage Community Mentor, Zoe:

Senior Marketing Operations EMEA, MSA Safety

Location: United Kingdom (remote)

I am an experienced marketing operations and digital marketing leader with a track record spanning start-ups to enterprise-level organizations. As an Adobe Marketo Admin and User for the past five years, I bring a wealth of expertise to the mentor role.

I am proud to have been named a Marketo Champion for 2023-2024, serve as a Marketo Community Nation Advisor, and co-lead the Ireland Marketo User Group (MUG). I am a Marketo Certified Expert x2.

Alongside my professional achievements, I have a passion for problem-solving, sharing knowledge, LEGO, engaging in conversations about Marketo tips, and simply sharing insights and best practices.

Aspirants mapped to @zoe_forman

How to Participate

Aspirants’ goal is to clear their Adobe Marketo Engage Certification during the duration of the program: May 17th , 2024 – June 21st, 2024.
Aspirants: Post your Questions in this thread to connect with your Mentor Zoe, and your fellow Aspirant peers.
You are all preparing for the same Certification, so feel free to use this space to share what you’re learning and collaborate!

Suggested Next Steps for Aspirants:

Update your Community Profile photo with your latest headshot so that you can stand out to your Mentor and Peer Aspirants.
Like this thread to confirm your participation in the program
Introduce yourself to Zoe and your Aspirant peers by replying to this Thread! Break the ice by introducing yourself (location, org/ company, etc.) and your experience with/ interest in Adobe Marketo Engage
Post your Questions to this thread as you begin learning more about the Adobe Marketo Engage Professional (AD0-E555) certification
Test your Marketo Engage knowledge by browsing through the Adobe Marketo Engage Community Questions and taking your best shot at answering some Qs!
Remember that every post / like / comment you make in your contextual thread and in the Marketo Engage Community throughout the duration of the program helps increase your chance to be recognized by your Mentor and win exclusive Adobe swag, so bring your best efforts!

Quick links

We're wishing you all the best as you embark on this learning journey!

Cheers,

Jon

Marketo

Show previous replies

Clayosa

Level 2

Hi @zoe_forman and fellow Aspirant Peers!

My apologies for the late introduction! We just finished integrating to SFDC so I have a shiny new instance that I'm trying to get back to normal operations (hindsight is 20/20!) and have been delayed!

I'm Carlicia (car-lee-sha) and I'm super excited to be in this mentorship program! I'm based in Illinois and am currently the Marketing Automation Manager at MISUMI in Schaumburg, IL (Northwest of Chicago). I've been with MISUMI for 9 years in July originally starting as an Application Engineer but moving into Marketing in 2016. I call myself an engineer by trade and a marketer by soul. I was a Marketo Certified Expert in 2017 so it is definitely time to renew!

I've been working in Marketo for almost 8 years but there is always something to learn. At MISUMI, I've developed many campaigns and learned through many mistakes. Looking forward to catching up and learning from all of you!

Zoe_Forman

Community Advisor and Adobe Champion

Hi @clayosa and welcome, thanks for the intro.

If you have been working in Marketo for 8 years then this course should serve as a refresher on terminology and best practise in Marketo to help you on your way to renewing your Marketo certifications.

The exams had an overhaul in last 18 months with updated questions and screenshots from the latest platform - although 95% of the principles and processes are the same. Still some tricky questions in how they are asked - read the question a couple of time!

Use this thread to go through any questions you have about the exam prep documentation and the weekly quiz I add. Or anything you want explaining in more details or sometime just a different way or use case.

I too started as product design engineer, then moved into general marketing and found my niche n marketing operations.

Thanks, Zoe

K

Kaminel24

Level 3

@zoe_forman
I need to unsubscribe the email addresses from all of these contacts, is there a quick way to do that in bulk or do I need todo it one by one?

Zoe_Forman

Community Advisor and Adobe Champion

Hi @kaminel24

Yes you can do in bulk. At the top of the Smart list select all and all leads will turn orange.

Then go into Person ACTIONS> Marketing> Change Data value

Then Select Opt-in and change to false and RUN.

K

Kaminel24

Level 3

Perfect! Thank you.

canneberg

Level 2

@zoe_forman -- I believe this question is out of scope from this week, but I am curious about your own thoughts. I have been getting the question of when the amount and/or % of unsubscribes from an email is too bad/much and a Marketo account could potentially be barred from sending additional emails (even temporarily). Is there a number Marketo claims is the threshold? I tried searching all over Marketo/Adobe materials and I must be using the incorrect search terms because I can't find anything very definite -- just stuff on how to set up unsubscribe reports or handle operational emails or campaigns.

Zoe_Forman

Community Advisor and Adobe Champion

Hi @canneberg

From Marketo's perspective, a high unsubscribe rate can be concerning, especially if it consistently exceeds industry benchmarks.

Industry benchmarks vary, but a general guideline is to aim for an unsubscribe rate below 0.5%

Here are some best practice guidelines:

However, this can vary based on factors such as industry, audience, and email frequency.

Factors to Consider:

Frequency: Sending too many emails in a short period can lead to higher unsubscribes. Avoid bombarding recipients with excessive emails.
Content Relevance: Irrelevant or repetitive content can frustrate subscribers, leading to unsubscribes.
Engagement: Regularly assess engagement metrics (opens, clicks, conversions). Inactive leads may be more likely to unsubscribe.
Preference Center: Provide an unsubscribe preference centre where recipients can adjust their email frequency or preferences.

Communication Limits:

Implement communication limits to prevent over-emailing.
Consider setting limits based on daily, weekly, or monthly email frequency.
For example, avoid sending more than one email per day to the same recipient.

Hard Bounces:

A hard bounce occurs when an email cannot be delivered due to invalid addresses or other issues.
Monitor hard bounces and promptly remove invalid email addresses from your list.
Some systems temporarily block sending to addresses with recent hard bounces.

Unsubscribe Experience:

Ensure that your unsubscribe process is user-friendly.
Include clear unsubscribe links in your emails.
Respect unsubscribes promptly; don’t continue sending emails to unsubscribed addresses.

Inactive Leads:

Consider removing leads who haven’t engaged in the past 6 to 12 months.
Regularly cleanse your list to maintain quality and relevance.

Email providers such as Yahoo and GMAIL don't look kindly on emails sent with mass unsubscribe or non-open rates, and this can affect your domain's email send trust.

Ranakaren18

Level 2

Hi @zoe_forman I´ll actually be working this week in data clean up. I will use the 6 months without engagement criteria to remove those contacts so we can start our new FY with an up to date database 🙂

Zoe_Forman

Community Advisor and Adobe Champion

@jon_chen

Module 2 – Building Assets weekly catch up and quiz

Weekly Check-In: How Was Your Week?

Hey Cohort!

I hope you've all had a productive and insightful week. As we progress through our journey towards becoming Marketo Practitioners, it's crucial to ensure we're all on track and making the most of our study time.

Exam Prep Check-in

Have you had the chance to dive into the exam prep for the Marketo Practitioner exam this week? It's a good time to reflect on your progress and make sure you're covering all the necessary material. Remember, consistency is key!

Questions About Building Assets in Marketo

One of the core topics we'll be tested on is Building Assets in Marketo. This includes everything from creating effective landing pages and forms to setting up smart campaigns and engagement programs. Do you have any questions or areas where you need further clarification? Don't hesitate to reach out – we're here to help each other succeed!

Ready for the Weekly Quiz?

As always, we have our weekly quiz to test your knowledge and reinforce what we've learned. It's a great opportunity to identify any gaps and solidify your understanding. Are you ready to take on this week's challenge?

Feel free to share your thoughts, questions, and any challenges you're facing. Let's keep supporting each other as we work towards our certification.

Looking forward to hearing from you all, keep the questions coming.

Here is Module 2 – Building Assets quiz for you.

https://forms.gle/JEyDsacmvRP1vBJz6

Happy Friday and weekend all.

Zoe_Forman

Community Advisor and Adobe Champion

Hi all,

I can see your quiz responses, keep them coming and keep trying until you get 10/10.

There was a tricky one this week where there could have been 2 possible answers - its knowing the preference of Adobe Marketo.

If you don't have an exam voucher ready for your Practition exam fill in this form for 50% off exam vouchers:

https://forms.office.com/r/M0QZUCbAKG

There will also be a 100% off (free) voucher for one of you in this cohort - based on quizzes, questions, engagement.

Keep the questions coming, we are 2/4 modules in the exam prep.

Thanks, Zoe

@jon_chen

Ranakaren18

Level 2

Hi @zoe_forman I´ve got 9/10 correct answers 🙂 I was quite sure that I knew the correct answer to What is the primary use of Landing Pages in Marketo? question but I didn´t. I choose the answer that matched to the use we give to landing pages so since I´m also responsible of webinars creation/coordination I want to dig more into the use of landing pages to host webinars 🙂

Zoe_Forman

Community Advisor and Adobe Champion

Hi all – how we getting on, busy busy busy?!

Module 3 is approximately a third of exam questions and covers: Defining and Targeting Audiences (33%)

This section of the exam will test your ability to understand the following aspects of Defining and Targeting Audiences:

Create/Modify Smart Lists.
Understand Smart Campaign flow steps.
Understand how to schedule and/or activate Smart Campaigns.
Interpret Smart Campaign results.
Describe the purpose of a segmentation and its use.
Identify and navigate the Database.
Explain how to set privacy settings in Adobe Marketo Engage.
Differentiate between Smart Lists and Static Lists.
Define system Smart Lists.
Compare and contrast the different types of Smart Campaigns.
Understand how Smart Campaign triggers and filters work.
Differentiate the different list imports.

This module is a deep dive into Email marketing, Smart Lists, Static Lists, Find and Merge People, Smart Campaigns, Personalisation and list imports.

The LEARN MORE links will show you how they all come together.

Keep those questions coming!

@solson2
@matherstone
@Ranakaren18
@Clayosa
@kami
@Sandeepkumar2
@canneberg

@Jon_Chen

canneberg

Level 2

Hi @zoe_forman - I missed two answers from last week's quiz and I wanted to chat about these. 🙂

For "What is the primary use of landing pages in Marketo?" -- Are landing pages in Marketo thought to be used only (or mainly) for events? I was surprised that the "To capture leads and provide information" was incorrect as that is something I've done with success for a while now (setting up a form in the design studio, referencing it within a Marketo landing page, and allowing users to submit information for something like an email with downloads, etc.). The answer of "To host webinars" seemed simplistic to me, though definitely something one of those pages could be used for. Especially for users that build webinar hosting in things like Teams, CEvent, GoToWebinar, etc.

The other question I missed was silly on me, but "Which of the following is an example of a local asset in Marketo?" -- I forgot that you can technically build a form locally within a program -- mainly because that is something another Marketo user I work with handles. When one does that approach locally, is the form then available for global use outside of that singular program? For example, you build a landing page to capture information for a quote on a new product, and you happen to need a new form to capture the correct contact information. If you wanted to use that form elsewhere, could you technically reference the 4-digit form ID elsewhere in other needs/programs? I suppose a potential downside of that is if you have a trigger-based smart campaign that is unique to that form which would do something with that submital if its used in a separate smart campaign (AKA 'if user fills out form (####) send them this email', and you never turn that off or archive is appropriately so you could be reacting to that form fill from two very different campaigns twice over). Perhaps the workaround from that is attaching contraints onto your smart list logic of "if form fill comes from this #### from this webpage/referrer...

Zoe_Forman

Community Advisor and Adobe Champion

Hi @canneberg

For "What is the primary use of landing pages in Marketo?" technically there are two correct answers - Webinars/Events and lead capture. The subtle difference is that Marketo Landing Pages were primarily set up for managing webinar registration, waiting room, waitlists and email communications. Marketo forms can be added to Marketo Landing pages and also embedded on your company webpages and domain to capture leads.

This is legacy question from before third party webinar providers natively integrated into Marketo. Now there are so many you would set up the webinar provider via LaunchPoint as a service.

Agree most of us use landing pages to host forms to capture leads on our company web pages but we also use LP to manage events/webinars programs.

For "Which of the following is an example of a local asset in Marketo? all listed assets are examples used in Marketo.

Local forms can be cloned and used in other programs, however you are better off creating the global forms and using them on multiple landing pages using a Smart Campaign to capture the form fills from the referrer (web page url).

Yes you can use the form ID 1234 as the identifier in the Smart Campaign - you link the Form ID with the webpage in a trigger to capture and report on a specific landing page or campaign activity. Again set up a program template that you can use over and over with specific forms / landing page URLS

You can add additional filters such as Country/Region or use segmentation as required in the Smart Campaign Program around the form fill trigger

Does this help or do you want more detail or examples?

Zoe_Forman

Community Advisor and Adobe Champion

Happy Thursday!

Yes I'm a day early for the weekly Quiz: Defining and Targeting Audiences

I'm off on holiday to Cornwall in the SW of England, in a safari tent with my husband and dog. I will mainly be off grid - no electric, WIFI or phone signal. Wood fired stove, oil lanterns and candles. We do have water!

Try the quiz, and questions or if you want more detail or an example or explanation as always feel free to ask me anything about the weeks module or the quiz.

Talking of modules we are in our final block: Analyzing and Building Reports (9%)
While the least percentage of questions you need to know what reports are available, when to use each report, how to set up reports for Emails, Landing Pages, Programs, People Performance.

Try setting up a new report that you haven't used before on one of your own programs or email sends.

Have a good week and I'll catch up next weekend - I will check the quiz responses and see if any questions have popped up mid week - good excuse to go to a country pub or beachside bar to use their WIFI.

Thanks, Zoe

canneberg

Level 2

@zoe_forman - "Which report should one review to see an engagement score of a newsletter?" I missed this question on one of the more recent quizzes. Could you help explain this report some more?

Have a great holiday.

Zoe_Forman

Community Advisor and Adobe Champion

Hi @canneberg

I think you are mixing email and person scores reporting.

For an Engagement or Email Programs - you can use program reports or email reports to see the metrics (send/open/click/bounce/unsubscribe etc)
You can look at the whole engagement /nurture emails as a program, by streams or by individual emails.

For Score these are based on Person Score - you can use Smart lists to band people into ranges.

The score bands will be based on your scoring model and what is your MQL level. For example of you score between 0-100 with MQL based at 80, the Smart list of 60-80 will show you those about to tip into MQL status at 80 which can those who are in discovery and interested in you company ( webinars, white papers, website visits etc depending what channels you are tracking).

Let me know if you need more details and I can look at this next Friday.

Thanks, Zoe

K

Kaminel24

Level 3

@zoe_forman

How do you Merge a smart list and a static list so that they show in one report or list?

Use Case:

Sponsorship Event where we collected peoples sign-up for a raffle via business card drop and via QR code to Marketo Landing page. I want to be able to send out a report to all my sales reps with the full list of contacts gathered from both methods.

Thanks,

Kami

Zoe_Forman

Community Advisor and Adobe Champion

Hey @kaminel24

The simplest way would be to create a new Smart list and have it look at member of List (static) and Member of Smart List - then you have all leads in one place. Then export as CSV file and send to sales team.

You could add additional filters if you want to exclude or focus on specific leads - say from a specific state/region or a sales rep but you can do this in the excel file.

Thanks, Zoe

Zoe_Forman

Community Advisor and Adobe Champion

Hi all, I'm back online after a few days holiday in Cornwall, SW UK.

Rather than a quiz this weekend here is the link to the Adobe Marketo Practise test

You can run through this test a few times to understand how questions are written, then when you are ready you can dive into the real exam.

If you haven't bought your exam you can get 50% off and exam voucher.

In the coming week I will be reviewing the quizzes, questions/answers in my Mentor thread and one of you will get a 100% free exam voucher - if you have already purchased you will be refunded or can use the credit for the Marketo Expert exam which follows on after the Practitioner exam.

Fill out the following Adobe Marketo Engage Community Mentorship Program 2024 | Exam Voucher : https://forms.office.com/r/M0QZUCbAKG.

If you are nominated or qualify, you will receive your voucher discount code via email by the end of this month. Please be sure to apply your voucher code in the “Voucher Code” field when scheduling your exam! Exam vouchers are set to expire 1 month after the end of the program on Friday, July 26^th.

Given the above details, we recommend you schedule your exams in mid- to late-July. While there is no specific timeline to schedule your exam, please keep the voucher expiration date in mind. Login to the Credential Management Portal, click the “Schedule/Modify Exam Appointment” button, and sign up for your certification exam!

Thanks to all of you for your contributions and being part of the inaugral Marketo Mentor Program, I've really enjoyed your engagement, questions and how you have supported each other.

Best of luck with your exams, this is the start of a great Marketo Marketing Adventure and your journey doesn't stop here, feel free to continue to ask me questions via this thread, direct message or LinkedIn.

Zoe

K

Kaminel24

Level 3

Hi @zoe_forman ,

Welcome back! I hope you had a wonderful holiday in Cornwall.

Thank you for sharing the Adobe Marketo Practice test link. This is incredibly helpful as we prepare for the certification exam. I appreciate the opportunity to run through the test multiple times to get a feel for the question formats.

Thank you for all your guidance and for fostering such an engaging and supportive community. I feel better-prepared and excited to continue this Marketo Marketing Adventure.

Best regards,
Kami Nelson

K

Kaminel24

Level 3

@jon_chen
Hey Jon,

When and how will we received the 50% off vouchers?

Thanks,

Kami Nelson

Zoe_Forman

Community Advisor and Adobe Champion

Hi @kaminel24

Adobe is on company wide Summer shut down this week. I expected we would have heard last week, but maybe a slight delay.

When you get your exam voucher, you can schedule your exam AFTER you have received their voucher code at the end of this week.

Don’t forget the 1-month expiration as well! End of July.

Please note that the threads aren’t going anywhere – the wealth of knowledge you all shared will be available for future Community visitors.

I will follow up with Jon next week on behalf of our cohort.

Thanks, Zoe

Ranakaren18

Level 2

@zoe_forman thank you Zoe!

Zoe_Forman

Community Advisor and Adobe Champion

Congratulations, Mentees! That's a Wrap

As our Mentor program comes to a close, I want to extend my heartfelt congratulations to each and every one of you. You’ve embarked on a journey of growth, learning, and connection, and I’m incredibly proud of your progress.

Remember, this isn’t the end—it’s just the beginning of your Marketo journey! Claim your voucher and book the exam, and I have no doubt that you’ll tackle it with the same determination and enthusiasm you’ve shown throughout this program.

But wait, there’s more! Our Mentor thread isn’t closing its doors just yet. It’ll remain open for any lingering questions, clarifications, or those “aha!” moments that might strike you at 3 am and you want to check something.

So, review those posts and exam modules, return to tackle the quizzes, and ace that exam.

Let’s stay connected! Whether via LinkedIn, direct messages in the Marketo Community Nation, or right here in this thread, I’m just a click away to continue sharing insights, celebrating wins, and supporting each other.

Please stay engaged in the Marketing Nation Community. It is a community-led resource available to you all. You can look up questions and subjects and check documentation; there will always be someone to answer your questions.

Don't be afraid to post, comment, like, and mark as correct—but it's also OK to be a stalker and stay in the background! Speaking from experience, the more you use the Community, the more you will get out of it.

Thank you for being part of this inaugural Marketo Mentor program. Let me know how you get on with your exams.

Keep shining, keep learning, and keep rocking the Marketo world!

Zoe_Forman

Community Advisor and Adobe Champion

@kaminel24 and @canneberg You have mail - check your Community Nation Inbox. 😁

How to Participate

Suggested Next Steps for Aspirants:

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