Hello Community, Welcome to the Adobe Marketo Engage Community Mentorship Program 2024! This is the featured Community Discussion thread for your Adobe Marketo Engage Community Mentor, Zoe Forman (@zoe_forman) who will be here to guide and support you and your peers with your Adobe Marketo Engage questions as you prepare for your Adobe Marketo Engage Professional (AD0-E555) exam, through to the end of the program. A little bit about your Adobe Marketo Engage Community Mentor, Zoe: Senior Marketing Operations EMEA, MSA Safety Location: United Kingdom (remote) I am an experienced marketing operations and digital marketing leader with a track record spanning start-ups to enterprise-level organizations. As an Adobe Marketo Admin and User for the past five years, I bring a wealth of expertise to the mentor role. I am proud to have been named a Marketo Champion for 2023-2024, serve as a Marketo Community Nation Advisor, and co-lead the Ireland Marketo User Group (MUG). I am a Marketo Certified Expert x2. Alongside my professional achievements, I have a passion for problem-solving, sharing knowledge, LEGO, engaging in conversations about Marketo tips, and simply sharing insights and best practices. Aspirants mapped to @zoe_forman @saraol @matherstone @ranakaren18 @clayosa @kaminel24 @sandeepku4 Mikita Leichyk @canneberg How to Participate Aspirants’ goal is to clear their Adobe Marketo Engage Certification during the duration of the program: May 17th , 2024 – June 21st, 2024. Aspirants: Post your Questions in this thread to connect with your Mentor Zoe, and your fellow Aspirant peers. You are all preparing for the same Certification, so feel free to use this space to share what you’re learning and collaborate! Suggested Next Steps for Aspirants: Update your Community Profile photo with your latest headshot so that you can stand out to your Mentor and Peer Aspirants. Like this thread to confirm your participation in the program Introduce yourself to Zoe and your Aspirant peers by replying to this Thread! Break the ice by introducing yourself (location, org/ company, etc.) and your experience with/ interest in Adobe Marketo Engage Post your Questions to this thread as you begin learning more about the Adobe Marketo Engage Professional (AD0-E555) certification Test your Marketo Engage knowledge by browsing through the Adobe Marketo Engage Community Questions and taking your best shot at answering some Qs! Remember that every post / like / comment you make in your contextual thread and in the Marketo Engage Community throughout the duration of the program helps increase your chance to be recognized by your Mentor and win exclusive Adobe swag, so bring your best efforts! Quick links Mentorship Program Link Adobe Marketo Engage Certifications Overview Link Adobe Marketo Engage Professional (AD0-E555) AME Professional Exam Prep Guide (requires login) Adobe Marketo Engage Business Practitioner Expert (AD0-E559) AME Business Practitioner Expert Exam Prep Guide (requires login) Adobe Marketo Engage Architect Master (AD0-E560) AME Architect Master Exam Prep Guide (requires login) We're wishing you all the best as you embark on this learning journey! Cheers, Jon

jon_chen

Community Manager

Question

🗣️ [Mentor Zoe Forman] 🌟 Adobe Marketo Engage Community Mentorship Program 2024 🌟

Forum|Forum|1 year ago
May 22, 2024
20 replies
9941 views

Hello Community,

Welcome to the Adobe Marketo Engage Community Mentorship Program 2024! This is the featured Community Discussion thread for your Adobe Marketo Engage Community Mentor, Zoe Forman (@zoe_forman) who will be here to guide and support you and your peers with your Adobe Marketo Engage questions as you prepare for your Adobe Marketo Engage Professional (AD0-E555) exam, through to the end of the program.

A little bit about your Adobe Marketo Engage Community Mentor, Zoe:

Senior Marketing Operations EMEA, MSA Safety

Location: United Kingdom (remote)

I am an experienced marketing operations and digital marketing leader with a track record spanning start-ups to enterprise-level organizations. As an Adobe Marketo Admin and User for the past five years, I bring a wealth of expertise to the mentor role.

I am proud to have been named a Marketo Champion for 2023-2024, serve as a Marketo Community Nation Advisor, and co-lead the Ireland Marketo User Group (MUG). I am a Marketo Certified Expert x2.

Alongside my professional achievements, I have a passion for problem-solving, sharing knowledge, LEGO, engaging in conversations about Marketo tips, and simply sharing insights and best practices.

Aspirants mapped to @zoe_forman

How to Participate

Aspirants’ goal is to clear their Adobe Marketo Engage Certification during the duration of the program: May 17th , 2024 – June 21st, 2024.
Aspirants: Post your Questions in this thread to connect with your Mentor Zoe, and your fellow Aspirant peers.
You are all preparing for the same Certification, so feel free to use this space to share what you’re learning and collaborate!

Suggested Next Steps for Aspirants:

Update your Community Profile photo with your latest headshot so that you can stand out to your Mentor and Peer Aspirants.
Like this thread to confirm your participation in the program
Introduce yourself to Zoe and your Aspirant peers by replying to this Thread! Break the ice by introducing yourself (location, org/ company, etc.) and your experience with/ interest in Adobe Marketo Engage
Post your Questions to this thread as you begin learning more about the Adobe Marketo Engage Professional (AD0-E555) certification
Test your Marketo Engage knowledge by browsing through the Adobe Marketo Engage Community Questions and taking your best shot at answering some Qs!
Remember that every post / like / comment you make in your contextual thread and in the Marketo Engage Community throughout the duration of the program helps increase your chance to be recognized by your Mentor and win exclusive Adobe swag, so bring your best efforts!

Quick links

We're wishing you all the best as you embark on this learning journey!

Cheers,

Jon

Marketo

K

Kaminel24

Level 3

@Zoe_Forman @solson2 @matherstone @Ranakaren18 @Clayosa

I am excited to get started and would love to connect on linkedin or via email if anyone else would like to connect:

https://www.linkedin.com/in/kaminelson/

Kami@Tiresocks.com

K

Kaminel24

Level 3

Hello@Zoe_Forman and fellow Aspirants,

My name is Kami Nelson, and I am thrilled to join this mentorship program. I am based in the Greater Denver Area, where I serve as the Creative and Marketing Director at TireSocks, Inc. I have been with TireSocks since 2017, overseeing all strategic decision-making related to the creative and marketing aspects of the brand. My responsibilities include coordinating with the President to create and manage our annual marketing budget, overseeing press and media relations, designing advertisements, maintaining our internet presence, and implementing comprehensive marketing strategies. Additionally, I run my own small business, Beyond Wonderland Creations, where I channel my passion for art and design into creating and selling unique products: https://beyondwonderlandcreations.com/

I have 20+ years of experience in web and graphic design and have been in the Marketing world for the past 7 years. My journey with Adobe Marketo Engage has been a transformative experience, helping me to streamline our marketing efforts and achieve better engagement with our audience. I am excited to learn from all of you and to share my experiences and insights.

Looking forward to connecting and collaborating with everyone!

Best regards,

Kami

Zoe_Forman

Community Advisor and Adobe Champion

Welcome aboard @kaminel24

Thanks for the introduction and we will build on your Marketo skills and give you an insight into the power of Marketo and how it can transform, improve efficiency and show the adaptability of your marketing campaigns.

Are you mainly B2B or B2C or a mix?

Thanks, Zoe

S

SaraOl

Level 2

Hello Aspirants!

I'm very excited to be in this mentorship program and look forward to meeting you all.

@matherstone @Ranakaren18 @Clayosa @kami @Zoe_Forman

My name is Sara Olson and I am a Marketing Specialist at National Heritage Academies, located in Grand Rapids, MI.

I have been working in Marketo since February and I am eager to learn as much as possible.

I would love to connect on LinkedIn! https://www.linkedin.com/in/sara-olson-9a9bb546/

Zoe_Forman

Community Advisor and Adobe Champion

Hi @saraol welcome aboard this first ever cohort of Marketo Mentor program.

Looking forward to guiding you through best practises form the basics to building your knowledge so you can shine in your role.

How big is the team you work with or are you a sole users?

Thanks, Zoe

S

SaraOl

Level 2

Hi @zoe_forman

My team is made up of 6 people, however only my Manager and I use Marketo.

The team I belong to oversees the digital marketing for a national chain of charter schools. My role oversees all of our school landing pages and emails. Marketo makes it possible. I say prayers to the Marketo Gods daily 🤣

Zoe_Forman

Community Advisor and Adobe Champion

Hi all,

Great enthusiasm and glad to see that you have started to introduce yourself.

If you didn't get a chance to make the call today no problem, Jon will email the recording and slide deck to you.

For those who haven't connected with me you will find me on LInkedIn as : www.linkedin.com/in/zoe-forman

Please add your introduction, time in Marketo, any areas you need specific help with.

Over this weekend I will start preparing the agenda, some documentation, links and we can get started.

Very excited for the first Marketo Mentorship program to get started.

I see you all have Marketing Nation profiles set up and so should be able to follow this thread.

My cohort:

Feel free to ask me anything, always happy to explain and support you through these coming weeks.

While not via the Marketo mentor program I have supported, taught and helped a number or individuals in-house pass the Practitioner exam and been on hand to guide new users through their initial journey in Marketo.

I am based in the United Kingdom, about 100 miles west of London, so sitting in the middle of your time zones.

Thanks, Zoe

Ranakaren18

Level 2

Hello! I´m Karen and I´m a Marketing Communications Specialist at Ansell. I live in Mexico and I´m really excited to be part of this mentorship program. I´ve been using Marketo for 12 months, however, I wish to learn more about Programs, Smart Campaigns and Segmentation.

Outside my corporate job, I have a side-business: cakes and decorated cookies 🙂

See you around!

K

Kaminel24

Level 3

Nice to meet you! Do you have a page for your side business I’d love to see!

What were some beginner mistakes you made your first few months that you wished someone had told you not todo?

Zoe_Forman

Community Advisor and Adobe Champion

Welcome to the journey of preparing for the Adobe Marketo Engage Professional exam! As you embark on this path, you’ll find yourself equipped with knowledge and determination from me, your mentor Zoe Forman.

What to Expect:

Personalised Guidance:

I’m an experienced Marketo expert and will be your compass, guiding you through the exam prep modules to help you grasp the material effectively in theory and in day-to-day use.
Expect regular check-ins, virtual coffee chats, and a listening ear. I answer questions, clarify doubts, and celebrate your progress.

Study Guide Exploration:

The study guide is your roadmap. I will walk you through each section, demystifying concepts and highlighting key areas.
You’ll dive into topics like lead management, email marketing, reporting, and automation.

Hands-On Practice:

Theory alone won’t cut it. I believe in practical application. You’ll get hands-on experience in your own instance, setting up campaigns, configuring workflows, and mastering Marketo’s tools.
Explore, experiment, and learn by doing.

Mock Exams and Strategies:

I know the exam terrain and simulate mock exams, helping you build confidence and fine-tune your test-taking strategies.
You can expect tips on time management, question analysis, and maintaining a calm mindset during the real exam.

Deep Dives into Tricky Areas:

Some topics are like hidden treasure chests. I will unlock them for you, whether it’s understanding program builds, reporting, building assets, targeting audiences, or more.

Community Engagement:

Marketo isn’t just a tool; it’s a vibrant community. Ask questions, read threads on Community Nation, join webinars, and take advantage of networking opportunities via Marketo User Groups (MUGS).
I encourage you to connect with fellow learners, share insights, and learn from real-world scenarios.
Remember, exam preparation is not just about memorising facts—it’s about understanding concepts, applying them to practice, and staying informed.
Read blogs, articles, and case studies related to Marketo. Stay updated on industry trends, best practices, and success stories.

Your Role:

Active Participation:

Be present. Comment on threads, ask questions and engage. Your commitment fuels the process.
Remember, I am your co-pilot, but you’re the captain of your learning ship.

Curiosity and Curiosity (Yes, Twice!):

Curiosity fuels growth. Ask “why,” explore tangents, and seek deeper understanding.
Curiosity (the second one) is about exploring Marketo’s nooks and crannies. Click buttons, explore menus, and unravel mysteries.

Resilience:

Some concepts may feel like climbing Everest. Persevere. I will be your Sherpa.
When doubt creeps in, remember: You’re not alone on this summit.
Be prepared to fail; but learn from failures – your own and others.

What’s Next in Summary:

Each week, usually on Monday, I will post a Knowledge Topic related to the exam from the Adobe Marketo Professional Prep Guide for you to read through. In this thread, you can ask questions that I will answer, allowing others to follow along.

Each week will have a focus, but feel free to go back to a previous topic.

The Adobe Marketo Engage Professional exam isn’t just about passing—it’s about mastering a powerful marketing automation platform.

So, buckle up, sip that virtual coffee, and conquer Marketo together. The exam awaits, and you’re ready.

Cheers to your success! Warm regards, Your Mentor Zoe.

For those concerned about my spelling – I am in British English! Less ‘z’s and more ‘u’s.

To:

@solson2
@matherstone
@Ranakaren18
@Clayosa
@kami
@Sandeepkumar2
Mikita Leichyk
Cole Canneberg

Ranakaren18

Level 2

@zoe_forman Hi Zoe! I hope it is fine to ask here this, I´m trying to create some local assets within a program (smart list, email and smart campaign) and I´m getting this error:

Does anyone know why I´m getting it and how can I trouble shoot it? I was able to create those local assets an hour ago.

K

Kaminel24

Level 3

@ranakaren18

I asked ChatGPT and this is what it said to try, not sure of accuracy.

The error message indicates a JavaScript loading issue within Adobe Marketo. Here are some steps to troubleshoot and potentially fix this issue:

1. **Clear Browser Cache**: Sometimes cached data can cause issues with loading scripts. Clear your browser cache and cookies, then reload the page.

2. **Try a Different Browser**: Test the page in a different web browser to see if the issue is browser-specific.

3. **Disable Browser Extensions**: Some browser extensions might interfere with scripts. Temporarily disable all extensions and reload the page.

4. **Check Network Connectivity**: Ensure your internet connection is stable and not experiencing any disruptions.

5. **Update Browser**: Ensure your browser is up to date with the latest version, as outdated browsers may not support certain scripts.

6. **Developer Console**: Open the browser’s developer console (usually by pressing F12 or right-clicking the page and selecting "Inspect" or "Inspect Element") and check for any error messages that might give more context to the JavaScript error.

7. **Contact Support**: If the issue persists, contact Adobe Marketo support with the error details, session ID, and any relevant information provided in the error message.

If you try these steps and still encounter issues, please let me know, and we can explore further troubleshooting options.

Zoe_Forman

Community Advisor and Adobe Champion

Hi all,

Let's get started with section 1 - Understanding and Building Programs

You can open the link, read through section 1, which includes 39% of exam questions, in the next week, and post any questions you have in this thread. Questions may relate to the document or your own instance.

At the end of the week, I will have a mini quiz based on the section that is in line with exam questions so you get a feel of the exam style (multiple choice); I will monitor this thread during the week to answer your questions.

1. Understanding Programs

Programs represent a single marketing initiative. You can think of them as containers with all the stuff that you need to make the program work—these are called local assets and include Landing Pages, email, Smart Campaigns, and more. Programs do a lot, but it’s easy to get started.

There are four types of programs:

Event Programs
Engagement Programs
Email Programs
Default Programs

The Understanding Programs section covers details on the 4 types of programs in Marketo: Program Membership, Head Start & Abort Email programs, default programs, cloning, tag used in programs, period costs ($$ spent per activity/lead/new person), Event Channels and look at nurture streams.

I usually post on Sunday evening or Monday morning, but yesterday was Independence Day in the US and a Public holiday in the UK.

For those that havent added an intro or any specific questions please add when you can and follow along with the training sections.

Thanks, Zoe

@solson2
@matherstone
@Ranakaren18
@Clayosa
@kami
@Sandeepkumar2
Mikita Leichyk
Cole Canneberg

canneberg

Level 2

@zoe_forman - Can you give an other example (or even a few different ones) of default programs?

Zoe_Forman

Community Advisor and Adobe Champion

Hi @canneberg

There are many uses for default programs - default programs can house a wide range of activities within them, from lead scoring to serving as parent programs for sub-programs. They’re like the Swiss Army knife of Marketo Engage, accommodating various marketing tasks and assets

Or the Parent Default Program that contains many child programs such as emails, events for a specific Promotional campaign you want keep together.

Default programs are used for operational programs where you may have many executable campaigns included inside.

I use Default programs as a container for testing or investigations, to add a number of Smart Lists to look at say audiences or investigate and issue.

Another use for the Default Program is to host solus emails (third party advertising emails) for example if a publication only wants a HTML supplied but will not get sent from your own Marketo instance, I create the email asset in a shell Default program called Solus Emails.

Default programs can be used for on-demand or gated assets and if you have a few email programs that you want to keep together but not enough to build an Engagement / Nurture program.

Try and keep your Default programs tidy in folders such as investigation / testing / souls emails so easy to find.

Ensure you keep a good naming convention even for testing and investigations so you can find and return to them.

Does this help?

canneberg

Level 2

Hello there - My name is Cole, and I am based out in the Portland, Oregon metro area. I work in digital marketing for a construction and agriculture positioning company called Topcon Positioning Systems (think GPS/GNSS, lasers, construction/ag machine control, etc.). We work with Marketo for our day-to-day sytems, marketing, etc. and I have about 8-months of experience -- primarily with building campaigns, light data verification/cleaning, trigger and batch campaigns, etc.

I am most excited to learn from my peers on how to evolve my use of Marketo and ultimately achieve a passing score for the certification.

Zoe_Forman

Community Advisor and Adobe Champion

Ho @canneberg

Great to have you onboard and thanks for the into. Sounds like you have a good start in Marketo, this mentor program to to help you find your knowledge gaps, ask questions and ace your exam.

Thanks, Zoe

matherstone

Level 1

Hi @Zoe_Forman and everyone else!

Sorry I'm late to post. My name is Maggie Atherstone. I am based in the NYC area. I have been using Marketo since January. I am working with Talent Branding at HashiCorp (tech company). My experience so far has been with trigger and batch email campaigns. I am excited to learn more from you all and get my certification.

My LinkedIn is https://www.linkedin.com/in/maggie-atherstone/ for anyone who wants to connect!

S

SaraOl

Level 2

Hi @matherstone

Welcome to the dream team!

Zoe_Forman

Community Advisor and Adobe Champion

Hi all,

Thanks for the introductions, interactions with each other and your initial questions, keep them coming.

How has the first module Building and Managing Programs in the exam prep gone for you?

Any specific questions on this topic? This is the building blocks of what you do day to day in Marketo and accounts for 39% of exam questions. Most of you are already creating programs for various channels, this is more about learning the Marketo terminology.

Here is a quick quiz to check your knowledge, any answers you get incorrect go back through the documents and read the question again. If you get stuck or don't understand the reasoning or question just ask.

Quiz Module 1 Programs: 31 May 2024

Try and read the module in the exam prep and completing the quiz by Sunday and. I will post module 2 Building Assets on Monday.

Thanks, Zoe

@jon_chen

canneberg

Level 2

Thanks, @zoe_forman. One question that came up from the exam prep this week (and ironically in real life at work 😀) was 'which types of email programs can leverage AB testing?' From my own digging around, I can't find a way to AB test in things like DRIP campaigns, Nurtures, etc. Only with one-off/one-time sends is what I could actually AB test (the purple mailbox icon programs).

We're an Adobe enterprise account, so we are trying to squeeze as much juice out of our Marketo usage as we can, particularly around testing for our audience.

Zoe_Forman

Community Advisor and Adobe Champion

Hi @canneberg

The email A/b testing is done in the email program (purple), you can't add the Email send program to the Engagement program's stream as content.

A/B Testing can be done based on Subject Line, Whole emails, from address and date time of email programs (purple)

For your nurture are you using Marketo's Engagement program or building manual nurture?

You can A/B test on the individual email (purple) if building manually, but not in the nurture program

Before adding emails into a drip or nurture program it is best to do your a/b testing first as a blast email with a test sample.

Does that clarify for you?

Thanks, Zoe

Zoe_Forman

Community Advisor and Adobe Champion

A few mentors have noticed that the exam prep guide is throwing 404 errors:

AME Professional Exam Prep Guide (requires login)

We have reported it to Adobe on Friday evening.

So Module 2 due on Monday to focus on will be delayed until we can get back into the exam prep documents.

How have you got on with week 1 QUIZ

Any questions?

Clayosa

Level 2

Okay - I did awful on that quiz! I really need to learn to pause and READ. 🤣

Zoe_Forman

Community Advisor and Adobe Champion

Yes I saw your quiz submissions - that's what they are for, learning to read the questions.

You probably know the answers but the multiple choice gives you two possible answers, one maybe possible and a wild one!

Just read the question and pause - often your first thoughts or answer are teh correct one, but you doubt yourself.

Zoe_Forman

Community Advisor and Adobe Champion

Hi all - moving into Module 2 this week, BUILDING ASSETS

Some of you may have had issues logging into the exam prep guide so try this link: https://app.rockinfo.com/courses/247

This is one of the smaller sections, accounting for 19% of exam questions, and I know you are already creating assets, so this should be a refresher of best practices for you all and provide some good housekeeping tips - use of folders, naming conventions, operational emails and exploring Design Studio - image editing and uploading.

This section of the exam will test your ability to understand the following aspects of Building Assets:

Manipulating files in Design Studio (uploading/replacing images and files).
Create/Modify a form using the Form Editor.
Create/Edit an email using the Email Editor.
Create/Edit a landing page using the Landing Page Editor.
Create/Edit a Snippet in the Snippet Editor.
Distinguish the difference between draft and approved assets.
Distinguish the difference between local and global assets.

If you don't use a type of asset such as Marketo Landing pages as you use your own company domains to host Marketo forms, then read the sections and get familiar with the terminology. The principles are the same.

As last week, if you have any questions, just ask and share.

Thanks, Zoe

canneberg

Level 2

@zoe_forman - I may have missed it but is there a quiz 2 for this current week?

K

Kaminel24

Level 3

@canneberg I believe she will post it tomorrow (Fridays).

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