🗣️ [Mentor Nehansh Jain] 🌟 Adobe Marketo Engage Community Mentorship Program 2024 🌟 | Community
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jon_chen
Community Manager
Community Manager
May 23, 2024
Question

🗣️ [Mentor Nehansh Jain] 🌟 Adobe Marketo Engage Community Mentorship Program 2024 🌟

  • May 23, 2024
  • 16 replies
  • 6664 views

Hello Community, 

 

Welcome to the Adobe Marketo Engage Community Mentorship Program 2024! This is the featured Community Discussion thread for your Adobe Marketo Engage Community Mentor, Nehansh Jain (@nehansh-2) who will be here to guide and support you and your peers with your Adobe Marketo Engage questions as you prepare for your Adobe Marketo Engage Business Practitioner Expert (AD0-E559) exam, through to the end of the program.  

 

A little bit about your Adobe Marketo Engage Community Mentor, Nehansh:

 

Marketo Architect with experience in the B2B as well as B2C verticals across industries. Highly experienced with working on OOTB as well as custom integrations, REST API, Velocity Scripting and Cloud Services. Helping global clients optimize their instance as well as business strategies through Marketo and other innovative solutions. Having a knack for swiftly mastering new technologies and platforms, exploring new releases and features. Organization's key contributor to knowledge sharing initiatives and technical demonstrations. With a background in Computer Science Engineering, holding both a degree and diploma, providing a solid foundation for navigating complex Martech implementations.  

 

 

 

 

 

 

 

 

 

Aspirants mapped to @nehansh-2 

 

  1. @birbalnegi 
  2. @suanntan 
  3. @mmoseley 
  4. @ncnishant4 

 

How to Participate  

  1. Aspirants’ goal is to clear their Adobe Marketo Engage Certification during the duration of the program: May 17th , 2024 – June 21st, 2024.
  2. Aspirants: Post your Questions in this thread to connect with your Mentor Nehansh, and your fellow Aspirant peers.  
  3. You are all preparing for the same Certification, so feel free to use this space to share what you’re learning and collaborate!  

 

Suggested Next Steps for Aspirants: 

  • Update your Community Profile photo with your latest headshot so that you can stand out to your Mentor and Peer Aspirants. 
  • Like this thread to confirm your participation in the program 
  • Introduce yourself to Nehansh and your Aspirant peers by replying to this Thread! Break the ice by introducing yourself (location, org/ company, etc.) and your experience with/ interest in Adobe Marketo Engage 
  • Post your Questions to this thread as you begin learning more about the Adobe Marketo Engage Business Practitioner Expert (AD0-E559) certification
  • Test your Marketo Engage knowledge by browsing through the Adobe Marketo Engage Community Questions and taking your best shot at answering some Qs! 
  • Remember that every post / like / comment you make in your contextual thread and in the Marketo Engage Community throughout the duration of the program helps increase your chance to be recognized by your Mentor and win exclusive Adobe swag, so bring your best efforts! 

 

Quick links  

 

We're wishing you all the best as you embark on this learning journey!  

 

Cheers,  

Jon 

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16 replies

Nehansh-2
Level 3
June 10, 2024

Quiz Time
Hi All @MMoseley @suanntan @ncnishant4 @birbalnegi
It's time for our Week 2 quiz. This quiz is there to assess your knowledge on the items covered under Section 2.

Question: A marketer imports 1000 records into a static list (these records do not exist in the database), this static list is used to send emails. But the number of qualified records shows as only 800. Why does the other 200 not show in the qualified audience rather in blocked

  1. Email addresses are invalid
  2. Communication Limits exceeded
  3. Durable Unsubscribe
  4. Program status was not changed to success at the time of list import

 

Additional question: A new webhook was created in Marketo to enrich records, this webhook was then called in an existing nightly smart campaign but the end result was unsuccessful. What issue the user must have faced? How can this be handled in marketo?



Please make sure to respond to this question, your answers can get you up to 100% off Marketo Exam Voucher.
Remember that every post / like / comment you make in your contextual thread helps increase your chance to be recognised by your Mentor and win exclusive Adobe swag! 

 

suanntan
Level 2
June 10, 2024

Question: A marketer imports 1000 records into a static list (these records do not exist in the database), this static list is used to send emails. But the number of qualified records shows as only 800. Why does the other 200 not show in the qualified audience rather in blocked

  1. Email addresses are invalid. Other options would be dependent upon Marketo already knowing those records.

 

Additional question: A new webhook was created in Marketo to enrich records, this webhook was then called in an existing nightly smart campaign but the end result was unsuccessful. What issue the user must have faced? How can this be handled in marketo?

- Since Webhooks can only be used in trigger campaigns, my first assumption is that the existing nightly smart campaign is not a triggered campaign and the flow logics were conflicting with each other. A new triggered campaign will need to be created. 

Nehansh-2
Level 3
June 10, 2024

Hi @suanntan @MMoseley @ncnishant14 @birbalnegi 

As we have entered Week 3 of the Mentorship Program, Let's start with the Section 3 of your Exam Prep Guide.
 

Section 3: Lead and Data Management

 

  • Outline the key decision points in defining the lifecycle model
  • Apply best practices around lead scoring
  • Implement the appropriate, interesting moments
  • Interpret the lead activity log
  • Given a scenario, identify the creation source
  • Demonstrate how to set up a data management program
  • Analyze an instance’s data quality
  • Identify a few key pieces of Marketo’s data retention policy as it relates to smart lists
  • Summarize how segmentation works
  • Demonstrate the relevance of lead scoring in marketing and sales collaboration


This section checks your expertise in building and implementing processes from scratch in Marketo like Lead Lifecycle and Scoring Model. Prepare yourself to get in-depth questions on program membership, smart list and segmentation criteria and interpretation of activity logs. Make sure to go through all the documentation provided to build a strong fundamental understanding of each of the topics I've mentioned above.

As we are halfway through the Mentorship program, here is a small gift for you from the Marketo team:
Fill out this form and you have a chance to get 50% off Certification voucherhttps://forms.office.com/r/M0QZUCbAKG
(Your engagement plays a key role in getting this voucher, there is a big one coming in the following weeks)
Keep Interacting!

Feel free to drop your queries in the thread. I'll be closely monitoring this thread and try my best to help resolve them.

Make sure to like this post as a sign of acknowledgement.

Nehansh-2
Level 3
June 12, 2024

Hi All @suanntan @birbalnegi @mmoseley @ncnishant14 
Please drop a like or reply on this post if you have filled out the voucher form. This is a good one and you should definitely avail the benefit.

Nehansh-2
Level 3
June 17, 2024

Quiz Time
Hi All @MMoseley @suanntan @ncnishant4 @birbalnegi
It's time for our Week 3 quiz. This quiz is there to assess your knowledge on the items covered under Section 3.

Question: For creating an interesting moment, a developer creates a smart campaign with the trigger as Clicked Link in an Email. They want to add the name of the email asset to populated within the Interesting Moment description. Which token should be used?

  1. {{trigger.Trigger Name}}
  2. {{trigger.Name}}
  3.  {{trigger.Email}}
  4. {{trigger.Subject}}

Additional Question: While setting your Lead Scoring Model you are required to score records based on their Job Title. How would you achieve this?


Please make sure to respond to this question, your answers can get you up to 100% off Marketo Exam Voucher.
Remember that every post / like / comment you make in your contextual thread helps increase your chance to be recognised by your Mentor and win exclusive Adobe swag! 

 

birbalnegi
Level 2
June 18, 2024

b. trigger.Name is the token name for name of the asset Preview

 

Steps to consider while setting-up lead scoring based on Job Title. 

  1. Identify roles/levels based and functions that are relevant as per buyer personas. Review the leads database to find out the ideal customers.
  2. Create a scoring method that will assign scoring based on Job levels. For example, C-Level, VP and Head of Departments might get assigned a higher score viz-a-viz a Director or Manager. 
  3. Set-up operational campaigns to apply scores to leads

 

Nehansh-2
Level 3
June 17, 2024

Hi @suanntan @MMoseley @ncnishant14 @birbalnegi 

As we have reached the last week of this Mentorship Program, Let's start with the Section 4 of your Exam Prep Guide.

Section 4: Reporting

  • Given the outcome of a campaign, determine how to set up a program to provide the best reporting
  • Given a scenario, be able to investigate and assign the appropriate acquisition program


This section is the smallest yet most crucial from your professional POV. You will explore all the Analytics options available within marketo and how you can utilise them to generate accurate analytics. I would recommend you to go through the Types of Reports in Marketo as well as RCE in great depth. Try to create each report and explore every feature and possibility. The questions in the certification are around how a certain report can be utilised to achieve desired outcome.

Adhering to the timeline of this program, I'll be posting the Week 4 quiz on 21st June.

In case you have not done already, Fill out this form and you have a chance to get 50% off Certification voucherhttps://forms.office.com/r/M0QZUCbAKG

(Your engagement plays a key role in getting the benefits, there is a big one coming towards the end of this program)
Keep Interacting!

Feel free to drop your queries in the thread. I'll be closely monitoring this thread and try my best to help resolve them.

Make sure to like this post as a sign of acknowledgement.

Nehansh-2
Level 3
June 21, 2024

Quiz Time
Hi All @MMoseley @suanntan @ncnishant4 @birbalnegi
It's time for our Week 4 quiz. This quiz is there to assess your knowledge on the items covered under Section 4 - Reporting.

Question: While creating a people performance report, you want to see the records created year-to-date classified by Months. Which is the best option to achieve this?
a. Person Created At = This Year, Drill Down by Months
b. Smart List = Person was Created Filter (this Year). Group by= Months
c. Person Created At = This Year, Group by= Months
d. Person Created At = This Year, Custom Columns for Month

Additional Question: While a program creation period cost 20000 was added. The Event took place and the next day you added 30000 under the period cost. When we can see the Revenue Reports to be updated? Instantly/Manual Refresh/24 hours/8 hours

Please make sure to respond to this question, your answers can get you up to 100% off Marketo Exam Voucher.
Remember that every post / like / comment you make in your contextual thread helps increase your chance to be recognised by your Mentor and win exclusive Adobe swag! 

 

suanntan
Level 2
June 21, 2024

Question: While creating a people performance report, you want to see the records created year-to-date classified by Months. Which is the best option to achieve this?

c. Person Created At = This Year, Group by= Months

 

Additional Question: While a program creation period cost 20000 was added. The Event took place and the next day you added 30000 under the period cost. When we can see the Revenue Reports to be updated? Instantly.

Nehansh-2
Level 3
June 24, 2024

Correction for the RCE question: It takes upto 24 hours for data to sync into Revenue Cycle Explorer.

Nehansh-2
Level 3
June 24, 2024

Hi Everyone,
We have officially come to the end of the Marketo Community Mentorship Program 2024.
Thanks for your engagement over the past 4 weeks. This has been a great learning experience for me as well.
Hope I was able to help you all towards achieving the Marketo Certified Expert certification. You may continue to utilise this thread in the future as well if you have any questions regarding the certification prep or discussing with fellow aspirants.

I have completed the nominations from my end for 50% as well as 100% certification vouchers. You may receive the vouchers soon if not already.
Make sure to schedule your exam in the month of July to avail the voucher.

All the best for your certification exam. Do share your results in this thread.
@suanntan @birbalnegi @mmoseley @ncnishant14 

suanntan
Level 2
June 26, 2024

Thank you @nehansh-2 !