🗣️ [Mentor Nehansh Jain] 🌟 Adobe Marketo Engage Community Mentorship Program 2024 🌟 | Community
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jon_chen
Community Manager
jon_chenCommunity Manager
Community Manager
May 23, 2024
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🗣️ [Mentor Nehansh Jain] 🌟 Adobe Marketo Engage Community Mentorship Program 2024 🌟

  • May 23, 2024
  • 16 replies
  • 6664 views

Hello Community, 

 

Welcome to the Adobe Marketo Engage Community Mentorship Program 2024! This is the featured Community Discussion thread for your Adobe Marketo Engage Community Mentor, Nehansh Jain (@nehansh-2) who will be here to guide and support you and your peers with your Adobe Marketo Engage questions as you prepare for your Adobe Marketo Engage Business Practitioner Expert (AD0-E559) exam, through to the end of the program.  

 

A little bit about your Adobe Marketo Engage Community Mentor, Nehansh:

 

Marketo Architect with experience in the B2B as well as B2C verticals across industries. Highly experienced with working on OOTB as well as custom integrations, REST API, Velocity Scripting and Cloud Services. Helping global clients optimize their instance as well as business strategies through Marketo and other innovative solutions. Having a knack for swiftly mastering new technologies and platforms, exploring new releases and features. Organization's key contributor to knowledge sharing initiatives and technical demonstrations. With a background in Computer Science Engineering, holding both a degree and diploma, providing a solid foundation for navigating complex Martech implementations.  

 

 

 

 

 

 

 

 

 

Aspirants mapped to @nehansh-2 

 

  1. @birbalnegi 
  2. @suanntan 
  3. @mmoseley 
  4. @ncnishant4 

 

How to Participate  

  1. Aspirants’ goal is to clear their Adobe Marketo Engage Certification during the duration of the program: May 17th , 2024 – June 21st, 2024.
  2. Aspirants: Post your Questions in this thread to connect with your Mentor Nehansh, and your fellow Aspirant peers.  
  3. You are all preparing for the same Certification, so feel free to use this space to share what you’re learning and collaborate!  

 

Suggested Next Steps for Aspirants: 

  • Update your Community Profile photo with your latest headshot so that you can stand out to your Mentor and Peer Aspirants. 
  • Like this thread to confirm your participation in the program 
  • Introduce yourself to Nehansh and your Aspirant peers by replying to this Thread! Break the ice by introducing yourself (location, org/ company, etc.) and your experience with/ interest in Adobe Marketo Engage 
  • Post your Questions to this thread as you begin learning more about the Adobe Marketo Engage Business Practitioner Expert (AD0-E559) certification
  • Test your Marketo Engage knowledge by browsing through the Adobe Marketo Engage Community Questions and taking your best shot at answering some Qs! 
  • Remember that every post / like / comment you make in your contextual thread and in the Marketo Engage Community throughout the duration of the program helps increase your chance to be recognized by your Mentor and win exclusive Adobe swag, so bring your best efforts! 

 

Quick links  

 

We're wishing you all the best as you embark on this learning journey!  

 

Cheers,  

Jon 

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    16 replies

    Nehansh-2
    Nehansh-2
    Level 3
    May 24, 2024

    Hello @birbalnegi @suanntan @MMoseley @ncnishant4 
    Nice to meet you all.
    Looking forward to helping you on this journey towards your Marketo Expert Certification. I'd love to hear your motivation for taking this certification. Feel free to drop in a short intro about yourself (location, org/company, your experience with Marketo, etc) in this thread.

    Hope to see you guys on the Mentorship Program Kickoff call today.

      N
      ncnishant4
      Level 2
      May 27, 2024

      Hi @nehansh-2 

      I am happy to connect with you.

        birbalnegi
        birbalnegi
        Level 2
        May 27, 2024

        Hi @nehansh-2, nice to meet you and other aspirants. Looking forward to this exciting learning opportunity. I'm based out of Canada and currently work with Dayforce with their Marketing Automation practice.    

          suanntan
          suanntan
          Level 2
          May 28, 2024

          Hello @nehansh-2 , @birbalnegi , @mmoseley !

          It's wonderful to meet you all 🙂 I am posted in Denver, Colorado and work in a local financial institution! I have 3-4 years of Marketo experience and am excited to learn more about how to level up my knowledge and provide key guidance to my team on how to optimize and maximize its use.

            MMoseley
            MMoseley
            Level 2
            May 28, 2024

            Hello @birbalnegi @suanntan @ncnishant4 @Nehansh

            Nice to meet you all. I'm located in Tempe, Arizona and work at Skillsoft on the Marketing Operations team. I'm excited to be part of this program and get a chance to increase my Marketo skillset.

              N
              ncnishant4
              Level 2
              May 31, 2024

              Hello

              Nice to meet you all. I'm located in India,  Working as a senior analyst in WPP and i want learn more in depth.

                Nehansh-2
                Nehansh-2
                Level 3
                May 31, 2024

                Hi Aspirants, 
                It's great get to know all of you. Before we start with this journey below is the set of topics and sections which should be covered for the Adobe Marketo Engage Business Practitioner Expert (AD0-E559) certification exam.

                Section 1: Administration and Maintenance (12%)

                • Determine mapping process between Marketo and CRM
                • Identify what happened to an asset using the Audit Trail
                • Recognize differences between users and roles
                • Given a scenario, identify the best fit for using workspace and partitions
                • Identify CRM platforms with native Marketo synchronization
                • Given a scenario, locate where information is referenced

                Section 2: Marketing Activities/Campaign Management (46%)

                • Demonstrate an understanding of Smart Campaigns, logic, constraints and flow steps
                • Given a scenario, define the next step
                • Identify the root cause of a problem
                • Interpret the relationship between programs, channels, tags and period cost
                • Demonstrate/apply the correct configuration to Engagement Programs
                • Give examples of usage for different types of tokens
                • Summarize the utility of Webhooks in Marketo and how they are used
                • Identify and apply the appropriate use of the PMCF
                • Explain the benefits of Global Assets and how to use them
                • Demonstrate the capabilities of forms
                • Perform and analyze an A/B test strategy
                • Identify where a program or asset has been referenced with ‘Used By’
                • Troubleshoot communication limits
                • Use Webinar provider information in an event program

                Section 3: Lead Management (12%)

                • Outline the key decision points in defining the lifecycle model
                • Apply best practices around lead scoring
                • Implement the appropriate interesting moments
                • Interpret the lead activity log
                • Given a scenario, identify the creation source

                Section 4: Data Management (10%)

                • Demonstrate how to set up a data management program
                • Analyze an instance’s data quality
                • Identify a few key pieces of Marketo’s data retention policy as it relates to smart lists
                • Summarize how segmentation works

                Section 5: Reporting (4%)

                • Given an outcome of a campaign, determine how to set up a program to provide the best reporting
                • Given a scenario, be able to investigate and assign the appropriate acquisition program

                Section 6: Best Practices (16%)

                • Demonstrate the relevance of lead scoring in marketing and sales collaboration
                • Illustrate the benefits of the folder structure and naming conventions
                • Apply best practices around A/B testing
                • Explain the process to perform a quality check on any Marketo program
                • Explain the process to perform a quality check on an email

                Don't feel overwhelmed by the topics, we'll be picking one section per week.

                As a part of this program, I would highly encourage all of you to interact and engage with me as well as your fellow aspirants in this thread. Your likes and replies are appreciated. Your engagement acts as a key metric and can make you earn up to 100% off Exam Voucher and Adobe Swag!!

                @birbalnegi @suanntan @mmoseley @ncnishant4 

                  Nehansh-2
                  Nehansh-2
                  Level 3
                  May 31, 2024

                  Hello Aspirants - Happy Friday!
                  I hope you guys must have already started learning and preparing as per the study guide and the exam description shared in the thread.
                  For Week 1: your target should be to go through the Section 1 of the Exam Prep guide.


                  I'd recommend you to start with the study guide and go through the Product docs mentioned. I have always referred the Marketo Product Docs and the community discussions for my certified Expert as well as Master Architect exam; and have always found them to be fruitful. Assuming all of you already have some good background and experience working with Marketo, I would suggest you to not just read but try and implement every concept and topic mentioned from scratch. Think of the use case which can be built around that topic or how has that feature helped you in the past. Personally something which helped me score good in my Marketo Certified Expert exam was playing around and figuring out each and every potential edge case. Most of the MCE exam questions are situation based, there will be very few direct questions. So try to learn by doing. That's all for the pep-talk for the week.

                  Keep learning and keep asking questions here in the thread. I'll be sharing the Week 1/Section 1 quiz on Monday.

                  Feel free to drop your queries over the next few days. I'll be closely monitoring this thread and try my best to help resolve them.

                  @mmoseley @suanntan @ncnishant4 @birbalnegi 

                    N
                    ncnishant4
                    Level 2
                    May 31, 2024

                    Hi @nehansh-2 

                    When i am clicking on exam prep guide. its showing error.

                     

                    Nehansh-2
                    Nehansh-2
                    Level 3
                    May 31, 2024

                    Hi @ncnishant4, As per the instructions it requires an adobe account. It logged me in directly. Can you please try that?
                    @jon_chen can you please help here if possible.

                    Nehansh-2
                    Nehansh-2
                    Level 3
                    June 3, 2024

                    Hi @ncnishant4 @suanntan @mmoseley @birbalnegi 
                    I have mailed Jon and Nimasha regarding the exam prep guide issue, will keep you guys posted as soon as i get some update.
                    Meanwhile please go through the below topics from Marketo Product docs and community discussions:

                    Section 1: Administration and Maintenance (12%)

                    • Determine mapping process between Marketo and CRM 
                    • Identify what happened to an asset using the Audit Trail 
                    • Recognize differences between users and roles 
                    • Given a scenario, identify the best fit for using workspace and partitions 
                    • Identify CRM platforms with native Marketo synchronization
                    • Given a scenario, locate where information is referenced

                    I am postponing the Week 1 quiz till all of you have access to the Exam Prep Guide. Make sure you continue your learning from other resources and post your queries here. Make sure to proactively check this thread, else these weeks will fly by in no-time. 

                    Edit: Here are some product docs which align with Section 1
                    Understanding the Salesforce Sync | Adobe Marketo Engage
                    Audit Trail Overview | Adobe Marketo Engage
                    Managing User Roles and Permissions | Adobe Marketo Engage
                    Understanding Workspaces and Person Partitions | Adobe Marketo Engage

                      Nehansh-2
                      Nehansh-2
                      Level 3
                      June 3, 2024

                      Hi All,
                      Found a new link: try this one.
                      https://app.rockinfo.com/courses/144#_blank

                      Let me know if this works.
                      @mmoseley @suanntan @ncnishant4 @birbalnegi 

                        jon_chen
                        Community Manager
                        jon_chenCommunity ManagerAuthor
                        Community Manager
                        June 3, 2024

                        Thanks @nehansh-2 @mmoseley @suanntan @ncnishant4 @birbalnegi for double checking here. We had an issue with the URLs breaking after the exam content was updated. Please access the below links for your Exam Prep Guides moving forward.

                         

                        Here are the updated Marketo links.

                         

                        Adobe Marketo Engage (AD0-E555)

                        https://app.rockinfo.com/courses/247

                        Adobe Marketo Engage Business Practitioner  (AD0-E559)

                        https://app.rockinfo.com/courses/144

                        Adobe Marketo Engage Architect (AD0-E560)

                        https://app.rockinfo.com/courses/248

                         

                          Nehansh-2
                          Nehansh-2
                          Level 3
                          June 4, 2024

                          Quiz Time
                          Hi All @mmoseley @suanntan @ncnishant4 @birbalnegi
                          It's time for our Week 1 quiz. This quiz is there to assess your knowledge on the items covered under Section 1.

                          Question: You have a new team on-boarded which requires access to Marketo APIs, what is the best way to give them access? (Select any one)
                          a. Create an Admin user for this purpose. 
                          b. Create an API only user role and associate it to a web service. 
                          c. Create an API only user role, create an API user and assign them the API only user role.
                          d. Create an API user and assign them admin role.

                          Additional Question: Which section/tab under Marketo would provide you the credentials to be used for this API User once created?

                          Please make sure to respond to this question, your answers can get you up to 100% off Marketo Exam Voucher.
                          Remember that every post / like / comment you make in your contextual thread helps increase your chance to be recognised by your Mentor and win exclusive Adobe swag! 



                            MMoseley
                            MMoseley
                            Level 2
                            June 4, 2024

                            C. Create an API only user role, create an API user and assign them the API only user role.

                            Admin > LaunchPoint

                              Nehansh-2
                              Nehansh-2
                              Level 3
                              June 5, 2024

                              Hi @suanntan @mmoseley @ncnishant14 @birbalnegi 

                              As we have entered Week 2 of the Mentorship Program, Let's start with the Section 2 of your Exam Prep Guide.
                               

                              Section 2: Marketing Activities/Campaign Management

                               

                              • Demonstrate an understanding of Smart Campaigns, logic, constraints, and flow steps
                              • Interpret the relationship between programs, channels, tags, and period cost
                              • Demonstrate/apply the correct configuration to Engagement Programs
                              • Give examples of usage for different types of tokens
                              • Summarize the utility of Webhooks in Marketo and how they are used
                              • Identify and apply the appropriate use of the PMCF
                              • Explain the benefits of Global Assets and how to use them
                              • Demonstrate the capabilities of forms
                              • Perform and analyze an A/B test strategy
                              • Identify where a program or asset has been referenced with ‘Used By’
                              • Troubleshoot communication limits
                              • Use Webinar provider information in an event program


                              I find this section of the exam to be the most crucial yet the easiest one as it tests your hands-on knowledge and experience of performing day to day activities in Marketo. Expect questions where you have been given a situation and you need to find the best option to accomplish it(similar to Q1 of Week 1 quiz) and troubleshooting questions where you are required to find out the root cause of the given issue. Make sure to try and implement stuff related to each topics mentioned above.

                              Here is a resource which I thought would be helpful for everyone: https://nation.marketo.com/t5/marketo-whisperer-blogs/marketo-new-user-self-guided-learning-path/bc-p/339597#M1173
                               

                              Feel free to drop your queries in the thread. I'll be closely monitoring this thread and try my best to help resolve them.

                              Make sure to like this post as a sign of acknowledgement.

                                suanntan
                                suanntan
                                Level 2
                                June 7, 2024

                                Hi @nehansh-2 , thank you for sharing this week's module. 

                                 

                                When we are determining Period costs, is it standard to also include internal costs associated with creating the program? For instance, copywriting, legal reviews, design, etc., of employees within the company (not external vendors, purchases, etc.)

                                Nehansh-2
                                Nehansh-2
                                Level 3
                                June 10, 2024

                                Hi @suanntan,
                                This is an interesting question. It depends on preference and how the costing is calculated within an organisation.
                                From my understanding, i would not include internal costs as period cost is more to do with specific cost incurred for that particular program/marketing campaign. e.g. Period cost includes event expenses like: booking slot at a hotel, travelling, food etc. Your Internal costs are cost for the company but not directly cost incurred explicitly for that program. As you asked for the cost of internal employees, we generally do not count that within the period cost.
                                But if you have a use case and everyone in the organisation is aligned on how to split the costs and make the revenue analytics work, then why not.
                                Let me know if that makes sense.

                                Would appreciate if anyone else wants to add their views on this topic. @mmoseley @birbalnegi @ncnishant14 

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