🗣️ [Mentor John Bogdanski] 🌟 Adobe Marketo Engage Community Mentorship Program 2024 🌟

Level 2

Hi @johnbo20 and my aspirants @rishabhtr , @michelleda2 , @shilpapradhan , and @nathanbo3 !

Hello, I'm Ashley from Tucson, Arizona. I'm a Marketing Automation Specialist at MRM, where I've been thriving for the past two and a half years. I hold the Marketo Engage Business Practitioner certification and am eager to collaborate with all of you to expand my expertise and work towards achieving the Expert certification.

Level 2

Hi @johnbo20 ,

I just wanted to check in and see if we have any material this week that we were supposed to be studying and well as the weekly exam that was mentioned in the teams onboarding meeting? Or does this start next week?

Level 2

Hey @jon_chen ,

I noticed the quick links for the prep guides are showing up as page not found. They were working last week when I checked. Do you have any information on this issue?

AME Business Practitioner Expert Exam Prep Guide (requires login)

Thank you!

jon_chen

Author

Community Manager

Hi @agasca89

Apologies for the delay. We had an issue with the URLs breaking after the exam content was updated. Please access the below links for your Exam Prep Guides moving forward.

Adobe Marketo Engage (AD0-E555)	https://app.rockinfo.com/courses/247
Adobe Marketo Engage Business Practitioner (AD0-E559)	https://app.rockinfo.com/courses/144
Adobe Marketo Engage Architect (AD0-E560)	https://app.rockinfo.com/courses/248

We will be setting up redirects for the broken links shortly.

Level 3

Hi All,

I want to throw a question out there which I have seen on almost every sample test I have seen so far. I want to make sure we cover what some may consider easy but people who may not have close admin experience may not be aware of.

Q: What are the two CRM systems which Marketo natively can sync with?

Also, I try to run through sample test questions with my team on Fridays. Please let me know if you would like to join.

Level 3

Hi All,

@Rishabh02T , @Michelle_Dadso2 , @shilpapradhan , @n8-booth,

Read here for more: https://experienceleague.adobe.com/en/docs/marketo/using/product-docs/administration/workspaces-and-person-partitions/understanding-workspaces-and-person-partitions#sharing-across-workspaces

Question of the day: Which one of these cannot be shared across workspaces:

Email templates
Landing page templates
Models
Smart campaigns
Smart lists
Segmentations
Snippets
Programs

I definitely saw something similar on a practice exam recently.

Level 2

Hey @johnbo20 ,

You can not share programs across workspaces.

Level 3

Hi All,

This week's focus is section 3 of the prep guide (https://app.rockinfo.com/courses/playScorm/699?%2Fcourses%2FplayScorm%2F699), Lead and Data Management.

I will work on a formal quiz for later this week, but here is a warmup question:

@Rishabh02T , @Michelle_Dadso2 , @shilpapradhan , @n8-booth,

Level 2

Hey @johnbo20 !

I believe the answer to this questions is MAL for the pre marketing qualified stage

Level 3

That is correct! Nice job Ashley!

MAL = Marketing Accepted Lead
MQL = Marketing Qualified Lead
SQL = Sales Qualified Lead

This came direct from a practice exam, so something close to this is likely on the real exam.

@Rishabh02T , @Michelle_Dadso2 , @shilpapradhan , @n8-booth,

Level 3

Just making sure everybody see this one.

Question on Engagement Programs (which sometimes are referred to as nurture programs).

In a real-world scenario, it is very likely that you use smart campaigns to manage moving people across streams in an engagement program. There is another way to do this with a built in solution. This is called? (Choose One)

Stream Shifters
People Movers
Transition Rules
Nested Smart Campaign

Bonus: Does this feature push or pull people in to a stream?

@Rishabh02T , @Michelle_Dadso2 , @shilpapradhan , @n8-booth,

R

RishabhTr

Level 2

@johnbo20 - To manage moving people across streams in engagement program we can use Transition Rules.
This feature Pull people into a stream.

Supporting document for reference - Transition People Between Engagement Streams | Adobe Marketo Engage

Level 2

@johnbo20 ,

I agree with @rishabhtr answer, transition rule and pulls into stream.

This content was pulled directly from the source he provided as well:

"Transition rules pull into a stream; always define the rules on the stream that you want to pull into."

Level 3

Tricky one from a practice test. This tests your knowledge of trigger tokens and interesting moments.

Hint: What do you want the sales rep to see? Read out the whole line as a sentence below, and see what makes sense. They are making sure you do not have duplicative info, and they are testing that you know which tokens are supported with the 'fills out form' activity.

Helpful docs:

Please select one.

Level 2

@johnbo20 ,

That question is a tricky and confusing one! But I do believe the answer is:

Filled Out Form: {{trigger. Trigger Name}} on {{trigger. Web Page}}

I think it's this answer because from the content it says:

{{trigger.Trigger Name}} which is always the actual trigger itself. For example: Clicks Link in Email.
-This seems more action based trigger like "filled out form"
{{trigger.Name}} is the name of the asset that triggered the campaign. For example: Clicks Link on Webpage is the URL itself, subject for Salesforce triggers, etc.
-This seems more like referring to just the asset itself not necessarily an action

Like I said, this was a tricky one for me so I would love more input and guidance on this one. Thank you 😀

Level 3

So, the answer is:

Filled Out Form: {{trigger.Name}} on {{trigger.Web Page}}

I think the best way to explain this is that you want to have a line (the interesting moment) saying to the sales rep, "Filled Out Form: Sales Contact Form on Super Awesome Sales Page"

If you were to use {{trigger.Trigger Name}}, your description would say, "Filled Out Form: Filled Out Form on Super Awesome Sales Page"

This may be a good one to test in your sandbox or demo area to get comfortable with. Very tricky one!

Sample right from my instance:

@Rishabh02T , @Michelle_Dadso2 , @shilpapradhan , @n8-booth,

@rishabhtr
@michelleda2
@shilpapradhan
@nathanbo3
@agasca123

Level 3

From a practice exam. Not worded great, but this question does a very good job of checking your knowledge of how segmentation works in Marketo. To clarify, the categories are in priority order like a real segmentation. If somebody likes something, assume they are on the smart list.

Good time to mention, the exam is typically loaded with trap questions and answers. There is usually an easy choice to exclude, then the remaining choices are close. They are testing how well you can focus and pay attention to detail. Take your time 🙂

Tips in this doc: https://experienceleague.adobe.com/en/docs/marketo/using/product-docs/personalization/segmentation-and-snippets/segmentation/create-a-segmentation