🗣️ [Mentor Erin Pollack] 🌟 Adobe Marketo Engage Community Mentorship Program 2024 🌟 | Community
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jon_chen
Community Manager
jon_chenCommunity Manager
Community Manager
May 23, 2024
Question

🗣️ [Mentor Erin Pollack] 🌟 Adobe Marketo Engage Community Mentorship Program 2024 🌟

  • May 23, 2024
  • 14 replies
  • 8925 views

Hello Community, 

 

Welcome to the Adobe Marketo Engage Community Mentorship Program 2024! This is the featured Community Discussion thread for your Adobe Marketo Engage Community Mentor, Erin Pollack  (@erinpollackq2) who will be here to guide and support you and your peers with your Adobe Marketo Engage questions as you prepare for your Adobe Marketo Engage Professional (AD0-E555) exam, through to the end of the program.  

 

 

A little bit about your Adobe Marketo Engage Community Mentor, Erin:

 

 

 

 

With 10+ years of experience in marketing automation, analytics, digital marketing, CRMs, workflow design and more, I have a passion for technology and marketing. I have worked in different industries such as oil & gas, cyber security, retail, software, financial services, and non profit organizations. Holder of Marketo Engage Professional Adobe Certification, I have also been a Austin Marketo User Group speaker and spoke at the 6sense Breakthrough Conference about maximizing ABM efforts through Marketo Engage. Marketing technology excites me, but being able to help someone learn more about a tool or grow in their expertise is really what fills my cup!

 

 

 

 

 

 

Aspirants mapped to Erin Pollack @erinpollackq2 

 

  1. @ameliada 
  2. @amackenzie1 
  3. @sadhanara 
  4. @laevinsdad 
  5. @jeffhensiek 
  6. @sanket_shinde 
  7. @emilypirovitz 

How to Participate  

  1. Aspirants’ goal is to clear their Adobe Marketo Engage Certification during the duration of the program: May 17th , 2024 – June 21st, 2024.
  2. Aspirants: Post your Questions in this thread to connect with your Mentor Erin, and your fellow Aspirant peers.  
  3. You are all preparing for the same Certification, so feel free to use this space to share what you’re learning and collaborate!  

 

Suggested Next Steps for Aspirants: 

  • Update your Community Profile photo with your latest headshot so that you can stand out to your Mentor and Peer Aspirants. 
  • Like this thread to confirm your participation in the program 
  • Introduce yourself to Erin and your Aspirant peers by replying to this Thread! Break the ice by introducing yourself (location, org/ company, etc.) and your experience with/ interest in Adobe Marketo Engage 
  • Post your Questions to this thread as you begin learning more about the Adobe Marketo Engage Professional (AD0-E555) certification
  • Test your Marketo Engage knowledge by browsing through the Adobe Marketo Engage Community Questions and taking your best shot at answering some Qs! 
  • Remember that every post / like / comment you make in your contextual thread and in the Marketo Engage Community throughout the duration of the program helps increase your chance to be recognized by your Mentor and win exclusive Adobe swag, so bring your best efforts! 

 

Quick links  

 

We're wishing you all the best as you embark on this learning journey!  

 

Cheers,  

Jon 

    14 replies

    Show previous replies
    JeffHensiek
    JeffHensiek
    Level 4
    June 18, 2024

    General question to the group around CC'ing people on an email.

     

    We're looking to set up a campaign where our sales team would be CC'd on an email.  

     

    we have 50 people on our sales team and each sales rep is assigned to ~2,000 people.  If we set up the email CC functionality, will each sales rep receive ~2,000 emails when the campaign goes out?

     

    Based on how I read the "how-to" section of this function - and how the sales reps activities in the email itself (e.g., clicks or even landing page visits/clicks) will be reflected on the primary persons record - I'm thinking that the sales rep would indeed receive ~2,000 emails.  

     

    Could someone confirm this logic - or, help to steer me in the right direction?

     

    I guess, the idea would be to just have the sales rep receive a single email so that they had a "heads up" that the emails went out.

     

    Thoughts?

    Jeff HensiekMarketing Automation Program Manager
    S
    SadhanaRa
    Level 2
    June 19, 2024

    Hi @jeffhensiek 

    I think I would agree that the sales rep would receive 2000 emails based on the below sentence I have read in the Email CC article: 

    • After an email campaign is executed, Send Email activity will include a list of all CC addresses that were included for each recipient of the mailing. If any CC addresses were skipped due to unsubscribe, it will be noted in the activity as well.

    https://experienceleague.adobe.com/en/docs/marketo/using/product-docs/email-marketing/general/email-cc

    As an alternative, I would recommend adding the sales reps' emails in the smart list itself as the purpose is just to let them know that the email has been triggered.

    What do you think? 🙂

      JeffHensiek
      JeffHensiek
      Level 4
      June 20, 2024

      @sadhanara , Yes, I agree... I think that would be a better solution.  No need to clunk up their inboxes. 😁

       

      Jeff HensiekMarketing Automation Program Manager
      JeffHensiek
      JeffHensiek
      Level 4
      June 21, 2024

      Ok Team.

       

      Here's a new question for us.  

      We're in the process of rolling out a bunch of individual landing pages for some of our larger clients (I can explain the use case more if you'd like... just trying to stay brief).  These are essentially, "Resources" pages for them with gated content and lead capture.

       

      Currently, each company receives their own co-branded landing page.  What I'd like to do is to build out the overall configuration so that everyone uses just one landing page... and the elements of the page are dynamic based on the URL parameters.

       

      To further explain... this is a little more than dynamic insertion based on Segments or Tokens because many of these people won't be in our system... therefore, the Marketo Munchkin code won't populate, and there's no database for Marketo to refer to regarding a token... these are anonymous visitors.  

       

      So, How do I change content based on the URL parameter?  For example, how do I trigger a logo to be swapped out based on the URL Parameter?

       

      Thoughts from the group?

       

      Jeff HensiekMarketing Automation Program Manager
      laevinsdad
      laevinsdad
      Level 2
      June 21, 2024

      Hi Jeff. I've only used segmentation to send a basic email that uses segmentation for a specific salesperson's contact info. I basically "borrowed" a field we do not use for my segmentation Smart List and populated it with the salesperson's name. A combined list with customer data and the borrowed field was uploaded.

      Now, that being said, would you be able to do something similar? For the Segmentation's Smart List, could you use Company Attribute, "Website"? I'm thinking you could create your segmentation based on "website", then within your email change the logo based on that parameter?

      Sorry for the brevity of my response, I am taking a half day off today and trying to wrap up several things at once. I'm curious to have further discussions on this though!

      Geoffrey Landrum, Marketing Automation Specialist
        JeffHensiek
        JeffHensiek
        Level 4
        June 21, 2024

        I do like the train of thinking on this one - using a different field.

         

        I guess, where I'm struggling is that these are anonymous visitors to the site... So, how would I go about being able to reference that field in a person record?

        Jeff HensiekMarketing Automation Program Manager
        laevinsdad
        laevinsdad
        Level 2
        June 24, 2024

        Hello everyone. Are we supposed to be taking the certification test this week? Was there a specific date to have the certification test taken? Thanks!

        Geoffrey Landrum, Marketing Automation Specialist
          JeffHensiek
          JeffHensiek
          Level 4
          June 25, 2024

          good question @laevinsdad .

           

          I haven't heard back from @erinpollackq2 yet on the questions from last week, and I was hoping that I'd qualify for a discount coupon.  So, personally, I'll be holding off until I hear back on the coupon - and I think I'm planning on taking my test in July.

           

          Just my 2 cents.

           

          Jeff HensiekMarketing Automation Program Manager
            JeffHensiek
            JeffHensiek
            Level 4
            July 26, 2024

            I passed!  I'm now a Certified Adobe Marketo Engage Professional

             

            To my fellow Aspirants - I Passed!  

             

            Yesterday, I was able to take my Marketo Engage Professional exam and I passed!

             

            Just thought I'd share the good news.

             

            Now, on to studying for the Expert exam. 😁

             

            I'd love to hear how you all are progressing... keep us posted.

             

            Jeff HensiekMarketing Automation Program Manager
              S
              SadhanaRa
              Level 2
              July 29, 2024

              Hearty congratulations @jeffhensiek !!! What a great news!! 😄

              Would love to know how did you find the difficulty level of the questions and the topics on which most of them were asked.

              I have booked my test for 16th August. Hoping to pass!! 😄

               

                JeffHensiek
                JeffHensiek
                Level 4
                August 22, 2024

                @sadhanara  - sorry for my delay in replying to your post.  

                 

                It looks like you may have already attempted the exam.  How did it go?

                Jeff HensiekMarketing Automation Program Manager
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