🗣️ [Mentor Carla Cabaceira] 🌟 Adobe Marketo Engage Community Mentorship Program 2024 🌟 | Community
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jon_chen
Community Manager
jon_chenCommunity Manager
Community Manager
May 23, 2024
Question

🗣️ [Mentor Carla Cabaceira] 🌟 Adobe Marketo Engage Community Mentorship Program 2024 🌟

  • May 23, 2024
  • 13 replies
  • 6294 views

Hello Community, 

 

Welcome to the Adobe Marketo Engage Community Mentorship Program 2024! This is the featured Community Discussion thread for your Adobe Marketo Engage Community Mentor, Carla Cabaceira (@carlacabaceira) who will be here to guide and support you and your peers with your Adobe Marketo Engage questions as you prepare for your Adobe Marketo Engage Professional (AD0-E555) exam, through to the end of the program.  

 

A little bit about your Adobe Marketo Engage Community Mentor, Carla:

 

2x certified Marketo Engage Expert

Since 2014, I have accumulated about ten years of dedicated Marketo experience, developing deep expertise in marketing automation and supporting and training global teams. I am well-versed in demand generation best practices, scoring methodology, and understanding how systems interact with each other. My work at HID has been particularly impactful, as I have implemented several automated processes, significantly enhancing lead velocity and sharing between different business units.

 

 

 

 

 

Aspirants mapped to @carlacabaceira 

 

  1. @tonitagu 
  2. Abilash Jaibaskaren
  3. Josie Groom
  4. @sunnyd 
  5. @tshewang 
  6. @kiran-3 

 

How to Participate  

  1. Aspirants’ goal is to clear their Adobe Marketo Engage Certification during the duration of the program: May 17th , 2024 – June 21st, 2024.
  2. Aspirants: Post your Questions in this thread to connect with your Mentor Carla, and your fellow Aspirant peers.  
  3. You are all preparing for the same Certification, so feel free to use this space to share what you’re learning and collaborate!  

 

Suggested Next Steps for Aspirants: 

  • Update your Community Profile photo with your latest headshot so that you can stand out to your Mentor and Peer Aspirants. 
  • Like this thread to confirm your participation in the program 
  • Introduce yourself to Carla and your Aspirant peers by replying to this Thread! Break the ice by introducing yourself (location, org/ company, etc.) and your experience with/ interest in Adobe Marketo Engage 
  • Post your Questions to this thread as you begin learning more about the Adobe Marketo Engage Professional (AD0-E555) certification
  • Test your Marketo Engage knowledge by browsing through the Adobe Marketo Engage Community Questions and taking your best shot at answering some Qs! 
  • Remember that every post / like / comment you make in your contextual thread and in the Marketo Engage Community throughout the duration of the program helps increase your chance to be recognized by your Mentor and win exclusive Adobe swag, so bring your best efforts! 

 

Quick links  

 

We're wishing you all the best as you embark on this learning journey!  

 

Cheers,  

Jon 

    13 replies

    Show previous replies
    C
    CarlaCabaceira
    Level 3
    June 17, 2024

    Monday Quiz - June 17th

    Today, we will have two related quizzes:

     

    Q1- When should you use a local asset over a global asset?

    a) When the asset needs to be customized for a specific program
    b) When the asset will be used across multiple programs
    c) When the asset is part of a template
    d) When the asset needs to be updated frequently across all programs

     

    Q2- Where can you find global assets within Marketo Engage?

    a) In the Design Studio
    b) In the Analytics Tab
    c) In each individual Program
    d) In the Marketing Activities section

     

    1. @Tonita 
    2. @abilashbaskaren 
    3. Josie Groom
    4. @SunnyD 
    5. @tshewang 
    6. @Kiran 

    Thank you!

    Carla

      tshewang
      tshewang
      Level 2
      June 18, 2024

      Hi @carlacabaceira 

       

      The answers are given below: 

       

      Q1. Ans: a) When the asset needs to be customized for a specific program

      Q2. Ans: a) In the Design Studio

       

      Thanks!

      C
      CarlaCabaceira
      Level 3
      June 19, 2024

      @tshewang ,

      Both answers are correct.

      Thank you for participating

       

      Carla

      tshewang
      tshewang
      Level 2
      June 18, 2024

      Hi @carlacabaceira 

       

      Since we only get 20 active segmentations, do you have any tips or tricks for creating and using segmentations?

       

      Thanks,

      C
      CarlaCabaceira
      Level 3
      June 19, 2024

      Hi @tshewang .

      Regarding your question:

      Q- Since we only get 20 active segmentations, do you have any tips or tricks for creating and using segmentations

      A- That's definitely a limitation. You can add up to 100 segments to each, so consider combining data for active segmentation. Prioritize them by identifying the segments that offer the highest value and aligning them with the company's marketing goals. 

      Some examples:

      Product/Service Interest

      Lifecycle Stage

      Region/Country

      Industry/Region

      Referral Source

       

      Thank you,

      Carla

        tshewang
        tshewang
        Level 2
        June 22, 2024

        Thank u @carlacabaceira

        C
        CarlaCabaceira
        Level 3
        June 21, 2024

        Section 2 of the exam - Building Assets:

        Creating and editing a snippet in Marketo is easy. Follow these steps:

        1. Creating a Snippet:

          • Log in to your Marketo account and go to the "Design Studio" section.
          • In the left-hand menu, click on "Snippets."
          • Click the "New" button and select "New Snippet."
          • Name your snippet and choose a folder for it, then click "Create."
          • Add your desired content (text, images, etc.) in the Snippet Editor.
          • Click "Save" to finalize your snippet.

        2. Editing a Snippet:

          • Go to the "Design Studio" and click on "Snippets."
          • Find the snippet you want to edit and double-click it.
          • Make your changes in the Snippet Editor.
          • Click "Save" to apply the changes.
          abilashbaskaren
          abilashbaskaren
          Level 2
          June 28, 2024

          Thanks Carla. This has been a really engaging learning program. 

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