Hello Community, Welcome to the Adobe Marketo Engage Community Mentorship Program 2024! This is the featured Community Discussion thread for your Adobe Marketo Engage Community Mentor, Carla Cabaceira (@carlacabaceira) who will be here to guide and support you and your peers with your Adobe Marketo Engage questions as you prepare for your Adobe Marketo Engage Professional (AD0-E555) exam, through to the end of the program. A little bit about your Adobe Marketo Engage Community Mentor, Carla: 2x certified Marketo Engage Expert Since 2014, I have accumulated about ten years of dedicated Marketo experience, developing deep expertise in marketing automation and supporting and training global teams. I am well-versed in demand generation best practices, scoring methodology, and understanding how systems interact with each other. My work at HID has been particularly impactful, as I have implemented several automated processes, significantly enhancing lead velocity and sharing between different business units. Aspirants mapped to @carlacabaceira @tonitagu Abilash Jaibaskaren Josie Groom @sunnyd @tshewang @kiran-3 How to Participate Aspirants’ goal is to clear their Adobe Marketo Engage Certification during the duration of the program: May 17th , 2024 – June 21st, 2024. Aspirants: Post your Questions in this thread to connect with your Mentor Carla, and your fellow Aspirant peers. You are all preparing for the same Certification, so feel free to use this space to share what you’re learning and collaborate! Suggested Next Steps for Aspirants: Update your Community Profile photo with your latest headshot so that you can stand out to your Mentor and Peer Aspirants. Like this thread to confirm your participation in the program Introduce yourself to Carla and your Aspirant peers by replying to this Thread! Break the ice by introducing yourself (location, org/ company, etc.) and your experience with/ interest in Adobe Marketo Engage Post your Questions to this thread as you begin learning more about the Adobe Marketo Engage Professional (AD0-E555) certification Test your Marketo Engage knowledge by browsing through the Adobe Marketo Engage Community Questions and taking your best shot at answering some Qs! Remember that every post / like / comment you make in your contextual thread and in the Marketo Engage Community throughout the duration of the program helps increase your chance to be recognized by your Mentor and win exclusive Adobe swag, so bring your best efforts! Quick links Mentorship Program Link Adobe Marketo Engage Certifications Overview Link Adobe Marketo Engage Professional (AD0-E555) AME Professional Exam Prep Guide (requires login) Adobe Marketo Engage Business Practitioner Expert (AD0-E559) AME Business Practitioner Expert Exam Prep Guide (requires login) Adobe Marketo Engage Architect Master (AD0-E560) AME Architect Master Exam Prep Guide (requires login) We're wishing you all the best as you embark on this learning journey! Cheers, Jon

Welcome to the Mentorship Program! I'm super excited to help you all on this journey! Feel free to ask me any questions as they come up. I'll also be posting resources and a quiz every Monday related to Adobe Marketo Engage Professional (AD0-E555) @Tonita @abilashbaskaren Josie Groom@SunnyD @tshewang @Kiran My quizzes and questions will start with:Section 1: Building and managing programs (39%)Identify when to use each of the 4 program types.Identify why/when to use the event program.Identify why/when to use the default program.Identify the special features of engagement program.Identify the special features of email program.Recognize what can be cloned.Identify the benefits of custom tags.Identify the purpose of channels.Describe the importance of Period Costs.Recognize the concept of using lead scoring.Understanding Communication limits.Recognizing program membership and acquisition.Understanding customer preferences (subscription, communication).Apply best practices for review prior to launch.Kind regards,Carla

jon_chen

Community Manager

Question

🗣️ [Mentor Carla Cabaceira] 🌟 Adobe Marketo Engage Community Mentorship Program 2024 🌟

Forum|Forum|1 year ago
May 23, 2024
13 replies
6294 views

Hello Community,

Welcome to the Adobe Marketo Engage Community Mentorship Program 2024! This is the featured Community Discussion thread for your Adobe Marketo Engage Community Mentor, Carla Cabaceira (@carlacabaceira) who will be here to guide and support you and your peers with your Adobe Marketo Engage questions as you prepare for your Adobe Marketo Engage Professional (AD0-E555) exam, through to the end of the program.

A little bit about your Adobe Marketo Engage Community Mentor, Carla:

2x certified Marketo Engage Expert

Since 2014, I have accumulated about ten years of dedicated Marketo experience, developing deep expertise in marketing automation and supporting and training global teams. I am well-versed in demand generation best practices, scoring methodology, and understanding how systems interact with each other. My work at HID has been particularly impactful, as I have implemented several automated processes, significantly enhancing lead velocity and sharing between different business units.

Aspirants mapped to @carlacabaceira

@tonitagu
Abilash Jaibaskaren
Josie Groom
@sunnyd
@tshewang
@kiran-3

How to Participate

Aspirants’ goal is to clear their Adobe Marketo Engage Certification during the duration of the program: May 17th , 2024 – June 21st, 2024.
Aspirants: Post your Questions in this thread to connect with your Mentor Carla, and your fellow Aspirant peers.
You are all preparing for the same Certification, so feel free to use this space to share what you’re learning and collaborate!

Suggested Next Steps for Aspirants:

Update your Community Profile photo with your latest headshot so that you can stand out to your Mentor and Peer Aspirants.
Like this thread to confirm your participation in the program
Introduce yourself to Carla and your Aspirant peers by replying to this Thread! Break the ice by introducing yourself (location, org/ company, etc.) and your experience with/ interest in Adobe Marketo Engage
Post your Questions to this thread as you begin learning more about the Adobe Marketo Engage Professional (AD0-E555) certification
Test your Marketo Engage knowledge by browsing through the Adobe Marketo Engage Community Questions and taking your best shot at answering some Qs!
Remember that every post / like / comment you make in your contextual thread and in the Marketo Engage Community throughout the duration of the program helps increase your chance to be recognized by your Mentor and win exclusive Adobe swag, so bring your best efforts!

Quick links

We're wishing you all the best as you embark on this learning journey!

Cheers,

Jon

Marketo

abilashbaskaren

Level 2

Hello everyone,

I am Abilash, working as a Marketing Automation Professional at BT group plc. I am based out of Manchester, GB. I have good experience in Adobe Marketo Engage and Interested to learn more from Carla and everyone in the community.

SunnyD

Level 2

Hi everyone!

I'm Sunny. I'm the Lifecycle Marketing Manager for the Home Care side of A Place for Mom. My company is based in New York, but I'm in Seattle. I'm a self-taught, see-if-I-can-figure-it-out Marketo Engage user with just over a year of experience. I joined this program because I'm sure there are better ways of doing things than I have pieced together! Looking forward to meeting all of you and learning more.

I'd love to connect on LinkedIn: https://www.linkedin.com/in/sunnydelaney/

tshewang

Level 2

Hi all,

I'm Wang from Providence, RI. I work as a Marketing Operations Specialist at Staples, with over a year of experience in Marketo. I'm interested in learning more about the platform and connecting with this wonderful community.

Wishing you all the best 👍 in this mentorship journey.

Let's connect on LinkedIn: https://www.linkedin.com/in/tshewangsherpa/

SunnyD

Level 2

Happy Friday, everyone!

It's been a short holiday week here in the US, so I feel like I'm already behind. Today I tried to access the AME Professional Exam Prep Guide that @jon_chen linked to from the into email and I am getting a 404 error. I just noticed that I also get a 404 from the overview page. Has anyone else been able to access it? I can see the guide for the Business Practitioner exam, but not Professional.

C

CarlaCabaceira

Level 3

Hi Sunny,

I'm getting the same error, I reached out to Jonathan Chen for more details. I will get back to you as soon as I have more details. If this is resolved, please let me know

Thanks

Carla

SunnyD

Level 2

Hi all - I was just able to access the guide -- if anyone else has trouble accessing it, please add a note to this thread.

C

CarlaCabaceira

Level 3

Welcome to the Mentorship Program! I'm super excited to help you all on this journey! Feel free to ask me any questions as they come up. I'll also be posting resources and a quiz every Monday related to Adobe Marketo Engage Professional (AD0-E555)

My quizzes and questions will start with:

Section 1: Building and managing programs (39%)

Identify when to use each of the 4 program types.
Identify why/when to use the event program.
Identify why/when to use the default program.
Identify the special features of engagement program.
Identify the special features of email program.
Recognize what can be cloned.
Identify the benefits of custom tags.
Identify the purpose of channels.
Describe the importance of Period Costs.
Recognize the concept of using lead scoring.
Understanding Communication limits.
Recognizing program membership and acquisition.
Understanding customer preferences (subscription, communication).
Apply best practices for review prior to launch.

Kind regards,

Carla

tshewang

Level 2

@carlacabaceira Since we're discussing about the programs this week, is Default Program (with smart campaigns) the only way to build a nurture campaign if we want people to re-enter the program after they exhaust the content and don't convert?

C

CarlaCabaceira

Level 3

Hi @tshewang ,

Not sure if this answers your question:

For the engagement program, if a lead exhausts content, you can add additional emails to the program, and they will continue receiving the new emails.

If this doesn't answer your question, please explain your use case so I can give you an accurate answer.

Do you mean:

1- Adding a default program to an engagement program to manage the lead flow and cadence.

2- Using a default program as an email multi-touch program, using smart campaigns to determine when to send/resend the emails? Are you trying to send the same emails to leads who didn't convert from the emails you sent?

Thank you,

Carla

C

CarlaCabaceira

Level 3

Hi everyone,

To start, we will have a simple quiz. I will be posting questions and best practices throughout the week. Please let me know which one is the correct answer.

Which program types would you use to create a new channel for lead nurture?

a. Default
b. Event
c. Engagement
d. Email

tshewang

Level 2

Answer: a. Default
@carlacabaceira

C

CarlaCabaceira

Level 3

@tshewang ,

Thank you, is not a. Default, give it another try

tshewang

Level 2

Hi @carlacabaceira

Question: We have a drip campaign that uses the Default Program with smart campaigns to send multiple emails at irregular cadence, e.g. 1 day, 3 days, 5 days, etc. We prefer sending these emails in the recipients' time zones, but smart campaigns don't have that option. In this case, do you have any workarounds?

C

CarlaCabaceira

Level 3

Hi @tshewang

You'll have to set the flow steps on the send smart campaign based on the region or country to send it to at a certain time. On the schedule tab, send it to the earliest region; in the attached image, you can see the earliest is APAC.

example:

Hope this helps,

Let me know

Thank you,

Carla

tshewang

Level 2

Hi @carlacabaceira

Yes, it makes sense. So if I have three time zones, I'd have to add three Send Email flows with Wait Steps for each email in the drip campaign.

Thanks!

C

CarlaCabaceira

Level 3

Happy Monday everyone,

Here's our quiz:

1. Email Marketing

What is the primary function of a Smart Campaign in Marketo?

A) To create email templates
B) To automate marketing activities and workflows
C) To generate reports
D) To manage user roles and permissions

tshewang

Level 2

Hi @carlacabaceira

Answer: B) To automate marketing activities and workflows

C

CarlaCabaceira

Level 3

Thank you for your engagement, @tshewang; your answer is correct!

B) To automate marketing activities and workflows

C

CarlaCabaceira

Level 3

Happy Wednesday everyone!

Q: What are smart campaign flow steps?

A: Smart Campaign flow steps are the actions that Marketo will execute on leads that qualify for the campaign.

These steps determine what happens to leads once they meet the campaign's Smart List criteria.

Understanding and effectively utilizing Smart Campaign flow steps is essential for automating and optimizing your marketing efforts in Marketo Engage. Familiarize yourself with the different flow actions, learn how to use tokens and conditional steps, and always test and monitor your campaigns to ensure they deliver the desired outcomes.

Here are a few flow actions:

Flow Actions:

Send Email: Sends an email to the qualified leads.
Change Data Value: Modifies the value of a field on the lead record.
Add to List: Adds the lead to a static or dynamic list.
Remove from List: Removes the lead from a static list.
Change Program Status: Updates the lead's status within a program.
Wait: Pauses the flow for a specified amount of time before proceeding to the next step.
Request Campaign: Requests another campaign to run on the lead.
Score: Adjusts the lead score by a specified amount.
Change Owner: Changes the owner of the lead in CRM.
Sync Lead to SFDC: Synchronizes the lead with Salesforce (if integrated).

tshewang

Level 2

Happy Wednesday @carlacabaceira

That's a great explanation about Flow Steps. My personal favorite is using tokens in the Flow Step to further automate our smart campaigns.

C

CarlaCabaceira

Level 3

Hello everyone, I hope this Friday finds you well.

I'm missing participation from most of the people on the team.

Please let me know how I can help facilitate your learning path to take this exam. What topics are you struggling with? I'm here to help 🙂

Here's some information on visibility rules for forms:

Dynamically Toggle Visibility of a Form Field

Marketo forms have a great feature that lets you dynamically show or hide form fields based on user input. This means you can make additional fields appear only when needed, which makes the form cleaner and more user-friendly. For example, you can set it so that a "State" field appears only if the user selects "United States" as their country.

To set this up, you use Marketo's form editor. Select the field you want to control and create visibility rules based on other fields' values. For instance, set a rule that shows the "State" field only when "United States" is chosen in the "Country" field. This way, the form adapts to user choices, making it more relevant and easier to complete.

More information find it here:

Dynamically Toggle Visibility of a Form Field | Adobe Marketo Engage

abilashbaskaren

Level 2

Is there a way to insert Personalisation token in a header banner Image text? I just have a basic understanding that it can be achieved by adding HTML code and overlaying the text elements on the image element.

C

CarlaCabaceira

Level 3

Hi @abilashbaskaren

Regarding your question:

Q- Is there a way to insert a Personalisation token in a header banner Image text?

A- I did some research, and I found this step-by-step process; I haven't tried it, so if you end up using this possible solution, please let the team know 🙂

Link to doc: https://docs.google.com/document/d/1UNMOL7_33UPJl8EpToDmGrJA2f1jfEAcPxWhqCIXPkE/edit?usp=sharing

Thank you,

Carla

Show more replies

How to Participate

Suggested Next Steps for Aspirants:

Quick links

1. Email Marketing

Sign up

Login with SSO

Login to the community

Login with SSO

Scanning file for viruses.

This file cannot be downloaded