🗣️ [Mentor Alex Phi] 🌟 Adobe Marketo Engage Community Mentorship Program 2024 🌟

Quiz time!

Reply with your answers. Feel free to discuss why and review each other's responses. 

1 - In supporting and managing a team, if assistance is needed, a leader should intervene immediately: 
A - True

B - False

2 - SaaSy Corp needs to revise its scoring model. Which group below is most accurate in who should be involved in decision-making on scored behaviors?
A - CMO, CRM Admin, Web Developer, and Marketing Analytics

B - CMO, Sales Team Representative, Web Developer, and Marketing Operations 

C - CIO, Sales Team Representative, Web Developer, and Marketing Operations

D - CMO, Marketing Operations, CRM Admin, and Sales Team Representative

@ychavan 

@maddie_vararu_n 

@DebraGotelli1 

@Elizabeth_Robic 

@KBHemler 

@AkshataPriori 

@ajnav 

@nmillar 

@derelict_wombat 

Will post answers after everyone has had time to answer.

Quiz Time!

>>>>>

1 - Program and Asset naming conventions are fundamental to system governance. Arrange the variables below sequentially to create a basic program naming convention. Mark any field optional as you see fit.

[DD] 

[Description] 

[YYYY] 

[MM] 

[Program Type] 

>>>>>

2 - In constructing a scoring model, where should score values be stored to improve flexibility, management, and ease-of-governance?

A - In flow steps of the smart campaign that changes the score.

B - In tokens of the parent program of the campaigns which will use the tokens, in the "My Tokens" tab.

C - In the Default Workspace's Default Parent Folder in a token under "My Tokens"

>>>>>
3 - Match the business need/use-case to the technology solution:

w - Personalizing email content beyond the normal limits of Marketo's email editor.

x - Sending data from Marketo to a 3rd party system

y - Personalizing web experiences or enriching/tracking web activities.

z - Sending data from a 3rd party platform to Marketo

A - Webhook

B - REST API
C - JavaScript API
D - Velocity Scripting

>>>>>

Respond in the comments with your answers and discuss!

As we're heading into the final week of the program - I wanted to make sure each of you had the opportunity to fill out the following short form.

Please complete this form by June 21st, 2024 to receive a 50% discount voucher on the Exam fee as a thank you for your participation in the Adobe Marketo Engage Community Mentorship Program!  

1. @ychavan 
2. @maddie_vararu_n 
3. @DebraGotelli1 
4. @Elizabeth_Robic 
5. @KBHemler 
6. @AkshataPriori 
7. @ajnav 
8. @nmillar 
9. @derelict_wombat 

Final Quiz Time!

>>>>>

1. An organization has added a Welcome Series Engagement program for both B2B and B2C trial downloads of a promising new product. The first email in the Engagement Program has poorer deliverability than expected as compared to the rest of the series.

What solution of those listed below would have the greatest impact on deliverability and the best outcome for the organization?

A: Implement a bounce management to proactively suspend records who bounce multiple times.

B: Connect a 3rd party email validation service to the trial download forms to run pre-submission.

C: Enable Global Form Validation Rules with Marketo's pre-loaded "Consumer Email Domain Blocklist", disabling the Global Form Validation Rules on forms where the rules should allow all addresses.

D : Scrub the email database using a reputable email validation service, prioritizing the newest email addresses in the database based off creation date.

>>>>>
2. Your organization has requested more stringent data rentention around consent history based on opt-ins and unsubscribes. They've created a "Consent History" Text Area field to assist with this goal.

Which method would be functional, and have the most robust and efficient data retention for analysis within Marketo?

For the sake of brevity, assume "Consent Given/Withdrawn" accounts for the respective steps or choices.

A: Change Data Value flow step for "Consent History" to "Consent Given/Withdrawn {{system.dateTime}}, {{lead.Consent History}}"
B: Interesting Moment flow step for "Consent Given/Withdrawn {{system.dateTime}}"
C: Change Data Value flow step for "Consent History" to "Consent Given/Withdrawn {{system.dateTime}}"
D : Change Data Value flow step for "Consent History" to "Consent Given/Withdrawn {{system.dateTime}}" followed by Interesting Moment flow step for "{{lead.Consent History}}"

Oops, had to adjust the D's because they were automatically changed to 😧 faces