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August 8, 2014
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Marketo New interface

  • August 8, 2014
  • 26 replies
  • 6121 views
Just wondering - am I the only one who dislikes the new interface and UI Marketo have released?

It's done nothing to enhance my experience, in fact I now find it feels flaky and flat. It's lost its character completely for me.

Aesthetically - 3/10
Functionality - Hasn't changed
Usability - 5/10
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Best answer by

Rashida, I hear you loud and clear.

We tried very hard to minimize the actual changes.  Smart campaigns, Landing Pages, Emails, Reports...in fact every single object in Marketo works exactly as it did before.  You aren't in a new country.  You are actually in the same house.  We just pained the walls.  The furniture is exactly where it was.  Nothing moved. (Except the global nav)

Supporting old browsers is always difficult because of JavaScript issues.  However, try to support as many as possible.

We don't think of Marketo as "broke" or "not broke".  We have a vision of our product and where it will go.  We envision it lightning fast, bug free, easy to achieve and analyze results and integrated to all the systems you use like your website or google adwords to name a few.  We envision a platform that works well on todays devices and tomorrows.  It clearly isn't there yet, but this is our vision and mission.

As we move forward, we will be as communicative as possible and minimize any disruptions.  I care deeply about your experience and try to make it delightful every day.

I've forwarded your post to Cheryl to ensure that you are on the communication channels we send out.  We sent out alot for this one, but some people slipped past us.

One value we have at Marketo is "Speak the Truth".  We don't fool ourselves or ignore feedback.  I appreciate your truth and encourage you to keep it up.

Glen Lipka
VP, User Experience

26 replies

August 14, 2014
I have to go back to my gripe and Rashida Q's comment about what platforms people are using on Marketo. Besides myself and the three developers we have working on Marketo not one of us would use a tablet to develop emails, programs,etc. It makes no sense.

Tablets are the perfect device to consume content; but aren't optimal for creating content. Yes, there are one-off times that I can see using a tablet to quickly look at something, tweak a setting or review analytics--but actually working on smart lists and programs--would be difficult and frustrating.

So Marketo: do you know what percentage of people actually use tablets to build and create?
August 14, 2014
Agreed - I would never login via mobile to Marketo for any reason that I can think of. And discovered that if you change the screen resolution to a lower percentage so it doesnt look gigantic and handicapped for those supposed 'fat fingers', things break. Bug has been confirmed and reported to support.
August 14, 2014
I believe you may be assking the wrong question.  Rather ask, "is touch a feature of laptops in the coming 2-5 years?"  My dell laptop has a touch screen already.  I find myself tapping it frequently.  The Microsoft Surface device blurs the lines between tablets and laptops considerably.

Additionally, there are features that are very well suited to tablet or phone.  For instance, a simple lead lookup makes a ton of sense on the phone, including the activity log.  On the tablet, some really good analytics would be nice.  There are many people with iPads (or similar) who carry them into meetings and would love to have some functionality.

We take this trend in the device industry seriously.  Devices are becoming more varied in shapes, sizes and functionality.  Tocuh is becomming more prevelant.  This is the beginning of the journey.

I hope this helps give insight into our thinking.


August 14, 2014
You should test the product at different screen resolutions before roll-out in that case. Im using it at 75% since the 100% is way too big and is a pain to move items around with less items fitting on one screen. At 75%, things break (as I mentioned, this was shared with your support team and they filed a bug).

Also, dont assume we all use touchscreens or want to. It should work for both audiences and not for the 'trend' or what someone may think is cool. My laptop has a touchscreen as well and I would never use it to navigate Marketo. Why? Because while I may be able to select things, anything drag and drop doesnt work (like inserting an image in an email) so Im not going to use touchscreen for half of my work or navigation around Marketo. Should be all or none. Looks like your dev team has a lot more work to do.
August 14, 2014
And having to use IE to add hyperlinks to images because it is not supported in Chrome is another thing that should have been fixed before this. Support tells me this will be fixed 'by the end of the year'. Why is the priority on this when it should be on functionality and nailing out some of the ideas in the ideas section?
August 14, 2014
The rich text editor is absolutely critical and high priority.  It's complicated, but we are doing our best to upgrade it as soon as possible.

The system (as of now) is NOT touch compliant.  It's a long journey to get there.  This is only a step.

Just curious Christina, what is your screen resolution?
August 14, 2014
I mentioned it in my comment. I set it to 75% just to be able to see more items. The 100% is so big it's like it's for blind people. 
August 14, 2014
The UI was always a challenge, but UX is still a huge issue, no smart defaults when cloning items, no visual representation of flows, a tree structure that still seems very noisy, and lots of wasted negative space for rapid navigation. Even the new calendar has a hideous tool/display bar on the right., silly 3D shadings around items listed. Looks as though more time was put in to the bouncing ball and the pointless background picture. "Lipstick on a pig" comes to mind.
August 15, 2014
I'd like to go back to the "is touch a feature of laptops in the coming 2-5 years". That's a question nobody knows how to answer. Considering that the latest version of Windows 8 now boots into the traditional desktop if the O/S detects a standard keyboard and mouse attached is rather telling on how MS is looking at this question.

How about letting the user select if they want the interface 'optimized' for touch? If that's turned on, then add all that negative space; if it's off, than let's use the screen real estate as efficiently as possible.





August 15, 2014
My biggest gripe is with the color scheme - I wish you could have a setting option for a less "colorful" look.