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FaizalReza
Level 2
February 19, 2025
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Marketo Certified Expert Questions

  • February 19, 2025
  • 1 reply
  • 2561 views

Hello fellow experts,

 

I am about to take my Adobe Marketo expert - business practitioner exam. I am wondering what type of Questions can be asked on below topics:

 

  1. Given a scenario, define the next step

  2. Identify the root cause of a problem

  3. Demonstrate/apply the correct configuration to Engagement Programs

  4. Identify and apply the appropriate use of the PMCF

  5. Perform and analyze an A/B test strategy

  6. Use Webinar provider information in an event program

If anyone can share some light on these topics, it would be great to hear. I have already taken the practice test, just looking for some more information on this.

 

marketo certified expert exam Questions 2024

 

Thanks

Faizal

Best answer by Michael_Florin-2

A Marketer wants to use a Program Member Custom Field {{member. Webinar URL}}

I wouldn't call {{member.Webinar URL}} a Program Member Custom Field. Marketo usually refers to this token as a "Member Token" and it exists in Marketo since webinar integrations exist. PMCF were added much later. So this initial premise alone would spiral me into crisis. 🙂

 

But I totally agree with Sanford. Not helpful at all. These questions and answers were written by ChatGPT, right? It's actually pretty good at that, but its output certainly needs review.

1 reply

uditmathur
Community Advisor
uditmathurCommunity Advisor
Community Advisor
February 19, 2025

Hi @faizalreza ,

I have compiled some question type for you to have an idea. These are just example & does not necessarily make the part of your study.

 

The best way to clear the exam if to have a lots of hands on with Marketo & understanding the basic concepts of Marketo.

Also the best sample question are already mentioned in the practice test & will recommend you to do all the hands on you can with Marketo.

 

A Marketer wants to use a Program Member Custom Field {{member. Webinar URL}}, in a snippet in the registration confirmation
email. How would they do this? (select one)
A. Create the PMCF field, add the token to the snippet, add the
snippet to the email
B. Create the PMCF field, add the token to the snippet, edit the
default value, add the snippet to the email
C. Reach out to Marketo Support to create a custom Velocity
Script
D. There is no way to achieve this

 

Marketer ABC is creating an event program for a webinar their company is hosting next month via a third party platform. Marketer
ABC is trying to decide which token is the appropriate one to use to deliver a unique URL to each registrant to join the webinar. Which token is the correct one to use for this situation?
A. {{my. Webinar URL}}
B. {{member. Webinar URL}}
C. {{program. Webinar URL}}
D. {{lead. Webinar URL}}

 

What could be a potential root cause if emails are not being delivered to a segment of your leads?
A. Incorrect Smart List criteria
B. Inactive landing page
C. Missing lead source
D. Excessive use of tokens

 

An Engagement Program has not deployed the next new email even though there are people in the stream and the cadence set
correctly. What is one possible reason the email has not been launched?
A. The stream has not been set as activated
B. The new email has not been activated
C. All persons in the stream have exhausted their content

 

What is a necessary step when creating an "Interesting Moment" in Marketo?
A. Assign a lead score to the campaign
B. Select a type for the Interesting Moment (Email, Milestone, or
Web)
C. Upload a list of targeted leads
D. Conduct a follow-up call with each lead

 

Hope this Helps 😊 & wishing you Best of Luck. 

    F
    FaizalRezaAuthor
    Level 2
    February 19, 2025

    @uditmathur - I appreciate your response and Thanks for the questions but can you kindly provide the answers to the questions as well.

    Thanks for your wishes

    SanfordWhiteman
    SanfordWhiteman
    Level 10
    February 19, 2025

    It’d be more useful for you to give your answers and then get feedback.

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