Marketo campaign statuses not matching/updating Salesforce statuses | Community
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Caitlin_McCorm3
Level 3
March 23, 2017
Question

Marketo campaign statuses not matching/updating Salesforce statuses

  • March 23, 2017
  • 2 replies
  • 4623 views

Even after ensuring the campaign type and member statuses match, member statuses are not matching across Marketo and SFDC. I asked a rep at SFDC to help and they said it was a Marketo issue.


Here's an outline of exactly what's happening:

A new program is created in Marketo. The program is synced to a SFDC campaign.

Members are added to the campaign by list import in SFDC, manual update in SFDC, or in a flow step in Marketo.

The problem is, when we go to update the member status in SFDC, it automatically reverts back. This is where the SFDC rep says that it's a Marketo issue.

When we update the status in Marketo it doesn't update in SFDC.


Any help would be appreciated. Thanks!

    2 replies

    Darrell_Alfons2
    Darrell_Alfons2
    Level 10
    March 23, 2017

    I've had trouble like this before.

    The way we do it is we don't have the Marketo Program and SFDC Campaign synced at the program level, we use the "add to sfdc campaign" flow step and the "change status in sfdc campaign" flow step, this way we can manually control the members statuses.

    I'm not sure why you want to change the status in SFDC...do you mind elaborating more on that?

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    Caitlin_McCorm3Author
    Level 3
    March 23, 2017

    Thanks for your response @Darrell Alfonso

    Are you saying that the only way to accurately update the status is to not have the campaign synced at the program level? Why would that be?     

    To elaborate: our event team manages RSVPs/Attendees in SFDC. They manually update statuses in the campaign view in Salesforce.

    Darrell_Alfons2
    Darrell_Alfons2
    Level 10
    March 23, 2017

    Hmm, I searched through community for you and didn't find anything super helpful

    There is probably another way to do it.

    With our program, we have a register or decline landing page which triggers a status change in sfdc, and then after we can import attendees and mark no shows, so we don't have to manually update statuses. So different process than yours I suppose

    Grégoire_Miche2
    Grégoire_Miche2
    Level 10
    March 23, 2017

    Hi Caitlin,

    This question really belongs to Products Read this to know how to move it: ** PLEASE READ BEFORE POSTING YOUR MARKETO PRODUCT QUESTIONS HERE **

    A new program is created in Marketo. The program is synced to a SFDC campaign.

    Does that mean you created the campaign in SFDC first and then sync'ed it with Marketo or did you create it from Marketo?

    If you did the first approach, it's likely that the issue is that the possible member statuses are different. It's unfortunately a major breaking point in the process that is not sufficiently documented. Vote here:   and here:

    -Greg

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    Caitlin_McCorm3Author
    Level 3
    March 23, 2017

    Yup - aware if the statuses are different there will be some issues and that is not the case here.

    Grégoire_Miche2
    Grégoire_Miche2
    Level 10
    March 23, 2017

    Sorry, I need to ask the obvious questions first

    Are you trying to move a lead back to a status which order number is lower in the channel definition ?

    Can you please provide a screenshot of how the statuses are set in the channel, in Marketo admin?

    And what status changes you were trying to make?

    And also, pls move your question to products

    -Greg

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