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Anonymous
January 8, 2015
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Managing Unsubscribes Across Multiple ESPs

  • January 8, 2015
  • 2 replies
  • 1159 views
Does anyone use multiple ESPs in conjunction with Marketo? If so, how do you manage unsubscribes across all systems?
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Best answer by Josh_Hill13
You will have to use one system as the final word, which should be Marketo.
  1. Every week you should sync files between systems (most jurisdictions have a 10 day grace period)
  2. output all unsubscribes
  3. import to Marketo as Email Address | Unsubscribe
  4. export marketo's unsubscribe table with the values in #3
  5. import back into other systems
you can probably just do the most recent unsubs if your system allows you to do that easily.

If you can get someone to program the API, you can connect the systems directly and automate it all.

2 replies

Josh_Hill13
Josh_Hill13Accepted solution
Level 10
January 8, 2015
You will have to use one system as the final word, which should be Marketo.
  1. Every week you should sync files between systems (most jurisdictions have a 10 day grace period)
  2. output all unsubscribes
  3. import to Marketo as Email Address | Unsubscribe
  4. export marketo's unsubscribe table with the values in #3
  5. import back into other systems
you can probably just do the most recent unsubs if your system allows you to do that easily.

If you can get someone to program the API, you can connect the systems directly and automate it all.
A
Anonymous
January 8, 2015
As Josh mentioned, you could automate this via the API. Here's the specific REST API endpoint to consider using:
http://developers.marketo.com/documentation/rest/createupdate-leads/
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