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Simon_Lessard
Simon_Lessard
Level 3
November 4, 2016
Question

Managing PR List With Marketo

  • November 4, 2016
  • 1 reply
  • 1664 views

Hi everyone,

Is there some of you who manage a PR list (journalists, bloggers, influencers,...) with Marketo?

I'm thinking of tracking bounces, clicks but also apply them product scoring, interest scoring in order to profile them. If you manage similar operations, I'd like to know what are your best do's and don'ts and favorite hips and tricks.

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1 reply

Justin_Norris1
Justin_Norris1
Level 10
November 4, 2016

@Simon Lessard​

How about a contact type segmentation? E.g., Prospect / Customer / Partner / PR-Influencer

You could overlay this in reporting on top of your existing scoring models to identify who is engaged and to prioritize marketing outreach. This would be low effort and would help you gauge the benefit of doing it. I would try that before developing a custom model of some kind just for these folks.

---

Justin Norris | Perkuto​​

    Simon_Lessard
    Simon_LessardAuthor
    Level 3
    November 4, 2016

    Thanks @Justin Norris​, that's insightful

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