We are looking to implement surveys into our Marketo instance with branching paths and the ability to capture the data into Marketo.
Is there a recommended tool or is going the route of building one from scratch or a WordPress plugin on external sites that can integrate within Marketo?
Just looking for best options that others have used and what works best.
IMO the best combo is SurveyMonkey + a custom Marketo integration built using the very nice SM API. (Note I’m not talking about the SurveyMonkey Marketo native integration, which is very good but requires their $$$ Enterprise plan.)
This’ll give a nice balance of survey building/taking/reporting features, affordability, and visibility in Marketo (creating survey Custom Objects, setting program statuses, triggering personalized email follow-ups, etc.).
Another option is of course eschewing a survey-as-a-service platform entirely, instead building a survey-like sequence w/Marketo forms. You can do almost anything as far as the UX that way, provided you have a good JS developer. But you won’t have a visual builder — it’ll all be in code — and reporting may require pulling data from Marketo via the API into Excel, etc.. Even as a Marketo developer I have to say that’s suboptimal.
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