Lead Scoring Inbound Versus Third Party or Tradeshow

Hi All,

I am doing some research on lead scoring and through my research I understand it is very easy for us to track and score a lead if they complete an action once in a channel.

Is it easy to track and score if a lead completes multiple of the same action in the same channel. For example if John Doe visits our booth at two different tradeshows we will have the ability to assign points for each visit. Another example if they pull a whitepaper from two of our different third party vendors we are able to key off the actual action and not the high level source correct?

Thank you in advance.

Murph