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October 17, 2013
Question

Lead not moving to requested campaign

  • October 17, 2013
  • 3 replies
  • 961 views
I have set it up that if a lead opens a certain email, i request a campaign that I have turned on. 

I scheduled a test, and when I (mock lead) open the email, it doesnt take me to the requested campaign

Any ideas?
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3 replies

October 17, 2013
Hi Amanda,

Opens are really tricky.  They only register when an actual download of a Pixel happens.  For example, if someone is previewing the email, it wont trigger.  It is possible that you are doing a test sampel versus, selecting al ead and doing a flow action against it, but functionality aside, I would recommend a stronger trigger than an open.

To fix your trigger:

1.  Try an actual flow action against the lead, then open it by double clicking and downloading images which might be in the email
2.  Make sure its not just a text email etc.


Hope this helps!
M
October 17, 2013
I double click on the email, let the images download and even in the log events it shows "Email opened" but it still didn't send me to the requested campaign
Level 10
October 22, 2013
You have made a flow such that you request a campaign whenever you open the email.
The following is the screenshot of what we see when we request a campaign;
 
Inline image 2


This process has two parts in Marketo - "Request a campaign" and "Campaign is requested" You need to define the the source/Flow under "Campaign is requested" to complete the process. The following screenshot highlights"Campaign is requested" 
 
Inline image 3

Make sure that you have defined the source (Flow action)
Note that "Request a campaign" is under Flow and "Campaign is requested" is under Smart list.


Regards,
Alok