#KreweChats Episode 4: Nurture Marketing | Community
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gkrajeski
gkrajeski
Level 10
August 29, 2016

#KreweChats Episode 4: Nurture Marketing

  • August 29, 2016
  • 10 replies
  • 4671 views

Watch Episode 4 here: #KreweChats Episode 4: What is Nurture Marketing? - YouTube​

Another great episode of #KreweChats in the books!  Our topic this week was Nurture Marketing, what it is, how to think about it towards prospects and clients, as well as some strategies. Guest chatter Brent Levi​ joined some of the usual characters, @Jenn DiMaria​, @Juli James​, @Joe Reitz​ and me.

Nurture Marketing goes way beyond simple drip-nurture marketing.  In this episode we expose the #mktgnation​ to broader concepts and ideas to help in Nurture Marketing your efforts.

Topics we covered in this episode:

  • FUN FACT: Our first cars
  • What is Nurture Marketing
  • How to make messaging relevant and personalized
  • Data points to gather and actions based on them
  • Sales team adoption and reaction to Nurture Marketing
  • Alignment with the overall sales process: Full Funnel approach
  • Nurture models: pre-customer / post-customer, full lifecycle model
  • Brand voice as part of Nurture Marketing

Tune in for our next episode in another two weeks on September 9 at 3:30 ET / 12:30 PT.

Also....

Check out past episodes of #KreweChats

#KreweChats Week 3: Lead Scoring and MSI

Krewe Chats Week 2: Data Management

Krewe Chats: Episode 1 - How to Get the Most Value out of Community

We're here to serve the Community.

Let us know what topics you would like to see covered in an upcoming episode!

Please leave us comments or feedback below!

Thanks again for watching!

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    10 replies

    Dory_Viscoglio
    Dory_Viscoglio
    Level 10
    August 29, 2016

    Bummed I missed out... Will hopefully be there next time around, although I'm also going to have an announcement like Jenn!!

      SydneyMulligan
      SydneyMulligan
      Level 7
      August 29, 2016

      Bummed I missed this - great job guys!

        Joe_Reitz
        Joe_Reitz
        Level 8
        August 29, 2016

        ... that one time when we all got awesome new jobs... #KreweCoups 2016!

        Also, a huge thank you everyone watching these. We've had several hundred views since we began, and I'm glad these are turning out to be useful for learning and overall Marketo-fu. With that in mind, and dovetailing on what @Geoffrey Krajeski​ said above, we want to hear from you.

        What topics would you like to hear us discuss on #KreweChats in the future? Analytics/Reporting, Lifecycle, Emails, etc.?

        If it doesn't look cool, you're probably doing it wrong.
          Joe_Reitz
          Joe_Reitz
          Level 8
          August 29, 2016

          you showed up for the post-show happy hour. Which I would argue was more important

          If it doesn't look cool, you're probably doing it wrong.
            gkrajeski
            gkrajeskiAuthor
            Level 10
            August 29, 2016

            Yes, congrats on the new jobs!  Exciting to see the movement and updates in our space"!!

              SydneyMulligan
              SydneyMulligan
              Level 7
              August 29, 2016

              Even if all I had to toast was Michelob Ultra...

                Joe_Reitz
                Joe_Reitz
                Level 8
                August 29, 2016

                yes, well... this will come up in your review

                If it doesn't look cool, you're probably doing it wrong.
                  A
                  Anonymous
                  August 29, 2016

                  I absolutely love these, you do a fantastic job of keeping me engaged and thank you for sharing your insight!

                  Dee

                    Joe_Reitz
                    Joe_Reitz
                    Level 8
                    August 29, 2016

                    That was an incredibly kind and inspiring thing to say! Thanks, Dee Surico​!

                    If it doesn't look cool, you're probably doing it wrong.
                    Jason_Hamilton1
                    Jason_Hamilton1
                    Level 6
                    September 9, 2016

                    Hey guys,

                    These are great! I consider myself fairly knowledgeable, and I always take something away from each episode.

                    Keep up the great work!

                    Jason

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