Interview Questions / Marketing Operations - Campaign Manager level positions | Community
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April 29, 2013
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Interview Questions / Marketing Operations - Campaign Manager level positions

  • April 29, 2013
  • 12 replies
  • 9624 views
Hi There-
I'm doing a lot of interviews right now for a marketing ops/ campaign manager position. I feel like I could be asking better questions. What are some questions you ask while interview for this type of position? Or if you've recently gotten a new job in this field, what were some of the questions asked of you.
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We just went through the process of hiring someone here who, as part of their job description, will have similar responsibilities. My 3 biggest pieces of blanket advice are:
  1. Never ask a question that gives away the answer.
  2. Follow open ended questions with pointed, direct questions about the details of the answer they just gave.
  3. As much as you can, decipher what they know by asking them what they've done. (Applied knowledge.) And contrary to what many will tell you, this SHOULDN'T be limited to work experience. Everyone has unlocked career potential.
A lot of our questions aren't necessarily direct, but rather reveal personality traits and thought processes that will either align or go against the task-type they'll be doing every day. A smattering of some favorites that should apply to the position above:
  • What things do you not like to do?
  • In your own words, what’s the difference between strategic & tactical planning? Follow-up: Which are you better at and why?
  • Describe a time when you developed a creative solution to a problem.
  • Tell me how you typically schedule your work week.
  • What new technologies are available that you would like to use in your career and why?
  • Describe a time when you had to communicate something unpleasant to a supervisor.
I hope the sorts of insights you'd get from these questions are apparent. Good luck!

12 replies

April 29, 2013
Ask them "Other than work, what is something you're passionate about?" It doesn't matter what they say - just watch their body language as they talk about something they love. Then as you ask them what they think about work-related topics you may have a better gauge of where their interests truly lie.
June 22, 2013
For fresh graduates, I like to explain the concept of root cause analysis and then probe for examples where they've resolved issues this way.