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Ronda_Vye
Ronda_Vye
Level 2
April 11, 2017
Question

Internal Employees Skewing Open / Click Rates

  • April 11, 2017
  • 2 replies
  • 1677 views

Can someone provide a best practice when using  a stream to exclude internal employees (Seed List) from not appearing in your reports so that your open and click through rates are not skewwed by them.

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    2 replies

    SanfordWhiteman
    SanfordWhiteman
    Level 10
    April 11, 2017

    Hi Ronda,

    Others' approaches will vary but I prefer to use a segmentation. 

    Another advantage of segs here is that if you *really* want to stop click tracking for internal users you can use Velocity scripts to conditionally output non-tracked links for that subset.

    Of course not sending to these folks at all is best (except for one QA address, say).

      Ronda_Vye
      Ronda_VyeAuthor
      Level 2
      April 11, 2017

      thank you very much, I haven't created a velocity script yet but will take a run at it!  Thanks for the advice.

      SanfordWhiteman
      SanfordWhiteman
      Level 10
      April 11, 2017

      The Velocity "comment token" pattern could be used here, too: http://blog.teknkl.com/just-in-time-content-suppression-with-a-comment-token/

      (You'd check segment membership directly instead of checking individual fields as in that post.)

      A
      Anonymous
      April 12, 2017

      When developing a landing page, email campaign, etc. you may want to have a testing "stage" where you do all internal testing, etc. Once complete, clone the resource and start fresh.    

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