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AlexisHughes
Level 3
May 10, 2015
Question

Implementing a Global Permission Email Campaign

  • May 10, 2015
  • 2 replies
  • 1221 views
Hi everyone:

I am looking for fellow Community members who have experience implementing a permission email campaign globally in multiple languages. Do you have any resources or best practices to share on email design, copy, campaign setup or permission strategy (single opt in, double opt in, etc.) for different countries in the Americas, EMEA, APAC regions?

Thanks in advance.
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2 replies

Josh_Hill13
Josh_Hill13
Level 10
May 11, 2015
Can you be more specific about what you are already thinking and what might work for you?
  1. Setup permissions and strategy. I personally recommend always using double opt in, or at least single opt in. But each country is a bit different. Germany, in particular requires double. 
  2. Always ask the language on the sub mgmt form. Then run it as a picklist and Segmentation.
  3. always have several possible communication options and even kinds of email: sms, fax, mail, promo emails, newsletter, blog, event invitations, webinar, etc. (I wrote about this on my site alot: marketingrockstarguides.com.
  4. Decide if you will use separate emails for each language or will try using Dynamic content. Not sure which would be best for you though.
Rachit_Puri2
Rachit_Puri2
Level 5
May 12, 2015
You can refer to a webinar that I did last year for managing email preferences in MKTO -  http://go.grazitti.com/Webinar-Keep-Your-Users-Subscribed-Forever-LP.html
This is not specific to running a batch campaign for updating preferences for existing records but covers designs, best practices etc for managing email preferences.
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