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RohitGangishetty1
Level 2
March 12, 2025
Question

Impact of modifying smart list

  • March 12, 2025
  • 1 reply
  • 1255 views

Hi Team,

 

I would like to understand the impact of modifying the smart lists in existing programs with the list of people exported from RTCDP.

Initially everything was configured in Marketo, but now the audience is exported from RTCDP to Marketo and I would like to understand the nuances around updating the existing programs/campaigns. 

 

Any guidance here or links to existing articles will help me here! Thank you in advance!

 

Regards,

Rohit

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1 reply

SanfordWhiteman
SanfordWhiteman
Level 10
March 12, 2025

Afraid this is too broad to answer as-is. What are your specific concerns? Give an example of a campaign — or Marketo logic in general — that doesn’t currently incorporate RTCDP and how you expect the outcome to change?

R
RohitGangishetty1Author
Level 2
March 12, 2025

to put it in simple terms, I would want to understand the impact of updating the smart list logic (to refer to static list coming from RTCDP) specifically on nurture programs and others campaigns too.

SanfordWhiteman
SanfordWhiteman
Level 10
March 12, 2025

Simpler isn’t always better. 🙂

 

Adding “... AND Member of List” to a Smart List means you potentially get fewer qualified people (it could be exactly the same number as without the filter).

 

This can impact campaigns in literally infinite ways. For every possible arrangement of flow steps there would be fewer people affected. Again, you need to hone in on specific concerns.

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