How to see opportunities resulting from a program? | Community
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A
Anonymous
June 22, 2015
Question

How to see opportunities resulting from a program?

  • June 22, 2015
  • 3 replies
  • 1420 views

I have our website resources set up in programs. I'd like to see how many opportunities resulted from these programs. For example, how many opportunities resulted from someone downloading our whitepaper?

Any suggestions appreciated!!

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3 replies

A
Anonymous
June 23, 2015

You could run a smart list with Acquisition program = X and Has Opportunity = True.

There are more advanced reporting you can do in Marketo Revenue Analytics if you have that package. Salesforce campaigns is another good way to track if you use them of course.

Josh_Hill13
Josh_Hill13
Level 10
June 23, 2015

Yep, keep in mind that Charlie's method will show you only first touch/acquisition that is directly related to the first time you found a lead.

RCE will also show you Multitouch (MT) and may be closer to what you want.

A
alex.stanton
Level 7
June 28, 2015

If you set up SFDC campaigns for the Marketo programs, you can also look at the Campaigns with Influenced Opportunities report in SFDC.

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